ELLE (Australia)

vision quest

The most beautiful eye attribute may be that twinkle of wit, but a line-free, depuffed under-eye never hurt. ELLE beauty editors from around the world weigh in on their go-to products and tips for ageless, alluring eyes

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ELLE beauty editors from around the world reveal their secrets to look-at-me eyes.

Eyes are known as the windows to the soul – but in Japan, it’s said that “the eyes are as eloquent as the tongue”, which may be truer still. Those ineffably lovely, complex orbs transmit as much informatio­n as they receive, about everything from the state of our health to whom we love (our pupils dilate when our eyes are on the prize).

A sustained gaze is a sign of trustworth­iness in the West, but can signal disrespect in the East – yet despite such cultural variations, we all tend to rate a person who meets our eyes with theirs as more likeable, intelligen­t and dominant than someone who avoids eye contact altogether. Seeing eye to eye – literally – is a powerful thing: when two people lock looks for a prolonged period of time, their brains release phenylethy­lamine, a neurochemi­cal that amps up attraction.

Is it any wonder, then, that eyes are such a focus of beauty? Women have been drawing attention to them for hundreds of years, defining them with graphic lines of kohl and softly smudged shadows (the oldest known palettes – Egyptian, naturally – date back to the 4th century BC).

When ELLE surveyed beauty eds from editions across the world, we learned that while different cultures may have different approaches – for example, Chinese students are taught exercises and massage techniques for eye health in grade school – most of us share the same concerns, regardless of geography: chiefly, how to keep our eyes looking bright and beautiful, no matter what our age.

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