IT’S ALL GOOD: a timeline of Goop moments
SEPTEMBER 2008
The very first Goop newsletter hits inboxes, sent by Paltrow from her kitchen at home.
MAY 2012
Comedy video site Funny Or Die parodies Paltrow cooking a frittata in the kitchen.
MARCH 2014
Paltrow announces via Goop that she and husband Chris Martin are “consciously uncoupling”.
JANUARY 2015
Paltrow posts a blog to Goop advising women to have their vaginas steam-cleaned. The advice is ill-received.
NOVEMBER 2015
Goop Mrkt, a holiday-season physical pop-up store from Goop, opens in NYC.
MARCH 2016
Goop By Juice Beauty, an organic skincare collaboration with Juice Beauty, launches – it’s really good.
NOVEMBER 2016
Goop’s first all-natural fragrance, Edition 01 – Winter 2016, launches as an eau de parfum and candle. It smells like “sensual quiet”.
APRIL 2011
Her first cookbook, My Father’s Daughter: Delicious, Easy Recipes Celebrating Family & Togetherness, is published. People don’t hate it.
APRIL 2013
Paltrow’s second cookbook, It’s All Good: Delicious, Easy Recipes That Will Make You Look Good And Feel Great, is published. One reviewer calls it “laughable Hollywood neuroticism”. On the upside, People names GP the “World’s Most Beautiful Woman”.
JULY 2015
Discussing her upcoming Lenny newsletter, Lena Dunham says she and co-founder Jenni Konner “have always been obsessed with Goop”.
DECEMBER 2015
The pop-up is robbed during Saturday trading. Thieves make off with US$173,000 worth of expertly curated goods.
SEPTEMBER 2016
Goop Label, a clothing line designed under the watchful eye of Paltrow, launches. She’s also interviewed for Lenny, positing that the criticism of Goop stems from the fact she’s a woman, while male stars like Ashton Kutcher can expand their careers without being told to “stay in your own lane”.