KNOW YOUR ROOTS
Healthy hair is always in style, no matter what your age. In celebration of Mother’s Day, we’re applauding new tech that prevents extreme heat damage and protects natural shine. Meet the power tool making this season’s hottest hair reboot happen – the Dys
Let’s start with Cindy Crawford and Kaia Gerber. Next? Bella and Gigi Hadid’s style sync with their model mother Yolanda. We’re not saying “mum hair” has quite the same ring to it as “mum jeans” does in fashion, but there’s no missing the redux going on right now – if you’re hunting for new hair inspo, find a few photos of your mamma working it back in the day. Fuse ’60s free-love curls with a shaken-out millennial vibe and you’ve got Acne Studios’ latest runway look. Picture Chrissie Hynde’s easy rock’n’roll texture with youthful lushness and you’re on the neo-’70s trend. Recharging the best looks in Mum’s hair album is as 2018 as it gets.
Good hair never gets “old” – not if you treat it respectfully. So this is no throwback. Call it a flash-forward: we’re reworking iconic looks with new tech that helps to prevent extreme heat damage while protecting your hair’s natural shine, whatever your age. Tool of the moment? The Dyson Supersonic™ hair dryer, which took four years and 103 engineers, scientists and stylists to fine-tune. Rather than blowtorch hair into submission, the Dyson Supersonic™ intelligently controls the heat – no scorching extremes. Never known what to do with dials? The hair dryer’s glass bead thermistor monitors output and adjusts the temperature 20 times per second. Meanwhile, amplified by patented Air Multiplier™ technology, that gentleon-hair air is pressurised into a high-velocity jet, angled at a precise 20 degrees, so it dries, styles and sets hair quicker than ever. Better, faster, kinder. Mother will be impressed – she’s got the inspo, you bring the innovation.