LET’S HEAR IT FOR THE GIRLS

Sports bras are (fi­nally) get­ting a high-tech up­grade.

ELLE (Australia) - - Contents -

Pi­lates, yoga, barre — the pop­u­lar­ity of each is sky­rock­et­ing (in 2015, yoga alone was a $1 bil­lion in­dus­try in Aus­tralia). Yet de­spite each work­out’s nu­ances, they all have one thing in com­mon: no shoes re­quired. But we’d bet good money you put a lot of thought into your train­ers (that you park out­side the stu­dio door) and sig­nif­i­cantly less on the sports bra you wear ev­ery class. De­spite be­ing an es­sen­tial piece to many women’s kits (a 2013 study found that the av­er­age bra size has in­creased three cup sizes in the past 20 years), the lowly sports bra is of­ten an af­ter­thought — un­til now. Our favourite ath­letic brands are fi­nally giv­ing them the time and at­ten­tion they de­serve.

“Through our re­search, we’ve learnt that most women feel they have to com­pro­mise on ei­ther com­fort, per­for­mance or aes­thet­ics when se­lect­ing a bra,” says Alexan­dra Plante, Lu­l­ule­mon Whites­pace In­no­va­tion prod­uct man­ager, who re­cently over­saw the re­lease of the En­lite Bra af­ter two years of de­vel­op­ment. Made from light­weight fab­ric and avail­able in 20 (!) sizes, the bra takes into ac­count how each breast moves in­de­pen­dently of the other. “We chal­lenged the be­lief that tar­get­ing the re­duc­tion of breast move­ment is what pro­vides women the most com­fort and high per­for­mance,” says Plante. “In­stead, the bra man­ages move­ment, and the en­cap­su­lated con­struc­tion houses each breast sep­a­rately with­out com­press­ing the breast tis­sue.”

Over at Nike, the Mo­tion Adapt Bra fea­tures a clever ma­te­rial made from a foam­poly­mer hy­brid that locks out when it senses im­pact (sim­i­lar to a seat­belt), pro­vid­ing vary­ing lev­els of sup­port de­pend­ing on what you need that in­stant. And lo­cal brand Ber­lei be­lieves a sports bra should be com­fort­able enough to wear all day. Its new Wo­mankind Sports Bra (de­signed with a wide strap and bot­tom band for added com­fort) of­fers up to 40 per cent less bounce, as tested and ap­proved by the Aus­tralian In­sti­tute of Sport, but doesn’t squash or feel re­stric­tive. “It has a flex­i­ble un­der­wire and a spacer cup that shapes to your nat­u­ral sil­hou­ette,” says Adele Ker­shaw, Ber­lei’s head of in­no­va­tion. “It’s a great ev­ery­day bra to wear from work straight to the gym.”

“MOST WOMEN FEEL THEY HAVE TO COM­PRO­MISE ON COM­FORT, PER­FOR­MANCE OR AES­THET­ICS WITH SPORTS BRAS”

En­lite Bra, $99, LU­L­ULE­MON, lu­l­ule­mon.com.au Sports bra, $109, shorts,$129, both THE UP­SIDE, the­up­sidesport.com; ear­rings,$95, DI­NOSAUR DE­SIGNS, di­nosaur­de­signs.com.au Mo­tion Adapt Bra, $75, NIKE, nike.com Wo­mankind Sports Bra, $69.95, BER­LEI, ber­lei.com.au

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