NEW-JEAN BABY

DENIM LABELS THAT SHOULD BE ON YOUR RADAR FOR THEIR FIT, WASHES OR COMMITMENT TO SUSTAINABILITY

KOWTOW

This New Zealand label prides itself on ethical and sustainable everything. The cotton used is also fairtrade and organically farmed, with the crops rain-fed and handpicked to benefit the soil.

REFORMATION

The production of the Californian cult brand’s jeans uses 88 per cent less water than a typical pair. They’re also insanely cute.

BLANK NYC

Exclusive to Myer, the 11-yearold New York label is known for three cult jeans styles – skinny, baggy and straight – not to mention its vegan leather accessories.

OUTLAND DENIM

The label’s jeans are crafted in its Cambodian production facility, which trains women rescued from human trafficking and sexual exploitation.