Plenty of fashionable expats add to the city’s design-epicentre status. Isabelle Topolina, a couture pattern maker from Normandy, fills a trio of eponymous shops with her vibrant textiles and well-cut dresses and counts fashion writer Plum Sykes among her fans (topolina.shop). Londoner Sarah Buchan launched Kaftan Queen seven years ago (kaftanqueen.blogspot.com), while Bordeaux native Laetitia Trouillet’s gimlet eye led Sarah Jessica Parker and Gwyneth Paltrow to hire her as a personal shopper before she opened accessories boutique Lalla (lalla.fr). Dispatched to Morocco to oversee production for brands like Kenzo and Christian Lacroix, Ludovic Petit debuted his own showroom, Lup 31, with his signature take on North African design (lup31.com). On the home-decor front, you’ll find former style editor Alessandra Lippini behind the heavy wooden doors of her appointment-only furniture emporium, Ministero del Gusto (ministerodelgusto.com). Belgian creative director Valérie Barkowski now produces sumptuous home accessories for her V.barkowski store (valeriebarkowski.com). Filled to its lanternstrung rafters with fabric, pouffes, urns, antique doors and carpets, Trésor des Nomades is the treasure trove Naomi Campbell loves for bohemian décor. Live out your Instagram obsession with Belgian fashion designer Laurence Leenaert’s LRNCE (lrnce.com) and its directional textiles and ceramics. Meanwhile, Sidi Ghanem, an industrial zone 20 minutes from town, has been revamped into a thriving design district filled with bistros, galleries, workshops and retail spaces.
WITCHING HOUR: After sunset, the courtyard at L’hôtel Marrakech is lit with sparkling lanterns