WITH THE NEW NATURAL SCENTS…
Put your preconceived notions aside – the new breed of botanically based fragrances are attracting serious scent devotees
Incense. Patchouli. Folk festivals. Yoga studios. Play a game of word association and we’re guessing that’s what comes to mind at the mention of natural fragrances. But the days of overpowering herbaceous blends are over and, thanks to consumer awareness and demand, the natural fragrance market is leading the overall category’s growth — and with it comes sophisticated blends.
“Natural fragrances are essential oils and isolates that are derived from botanical ingredients,” says Erin Norden, founder and owner of online beauty store Clean Beauty Market. She’s experienced a boom of fragrance sales on her own site, and the demand even inspired her to create her own blend, Lovely AF.
Rose Cedarwood Lavender Perfume Oil, $49.95, THESEEKE, theseeke.com
Dreamer Roll On Perfume, $55, ONE SEED, oneseedperfumes.com
Essential Oil Perfume in Transcendence and Epiphany, $44.95 each, BLACK CHICKEN, blackchicken.com.au
Chill Out Elixir, $30, MAISON SAINE, maison-saine.com.au