Put your pre­con­ceived no­tions aside – the new breed of botan­i­cally based fra­grances are at­tract­ing se­ri­ous scent devo­tees

ELLE (Australia) - - Welleness -

In­cense. Patchouli. Folk fes­ti­vals. Yoga stu­dios. Play a game of word as­so­ci­a­tion and we’re guess­ing that’s what comes to mind at the men­tion of nat­u­ral fra­grances. But the days of over­pow­er­ing herba­ceous blends are over and, thanks to con­sumer aware­ness and de­mand, the nat­u­ral fra­grance mar­ket is lead­ing the over­all cat­e­gory’s growth — and with it comes so­phis­ti­cated blends.

“Nat­u­ral fra­grances are es­sen­tial oils and iso­lates that are de­rived from botan­i­cal in­gre­di­ents,” says Erin Nor­den, founder and owner of on­line beauty store Clean Beauty Mar­ket. She’s ex­pe­ri­enced a boom of fra­grance sales on her own site, and the de­mand even in­spired her to cre­ate her own blend, Lovely AF.

Rose Cedar­wood Laven­der Per­fume Oil, $49.95, THESEEKE, theseeke.com

Dreamer Roll On Per­fume, $55, ONE SEED, one­seed­per­fumes.com

Es­sen­tial Oil Per­fume in Tran­scen­dence and Epiphany, $44.95 each, BLACK CHICKEN, blackchicken.com.au

Chill Out Elixir, $30, MAI­SON SAINE, mai­son-saine.com.au

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