WHITE LIGHTNING

THE BIG IDEA FOR ALISON EGAN’S MULTI-MILLION DOLLAR BUSINESS, SPARKLING WHITE SMILE, CAME TO HER IN A DREAM

Sydney uni student Alison Egan was living at home and working as a mental health nurse when an unusually vivid dream set her on a different path. “I had a dream that I had my teeth whitened and they were really, really white,” recalls Alison, now 24.

Fortunately she remembered that dream in the morning, when a quick Google search revealed a gap in the market. At the time, teeth whitening in Australia was mainly done by dentists in the surgery chair and cost around $1000. An ad for affordable mobile teeth whitening overseas popped up and further piqued Alison’s interest.

She begged her parents to float her a $10K loan for equipment and began building her business with 18-hour work days while living on $80 per week.

Three years on, Alison’s mobile teeth whitening business, Sparkling White Smile, is growing rapidly, with treatments costing just $300 and a fan base of celebrities, models and brides. Check out #sparklingwhitesmile to see why 2500 clients per week nation wide, come to see Alison and her highly trained technicians.

After selling twelve franchises in two months, Alison is now focused on expanding her business with a stable of Gen-z and younger millennial franchisees (all aged between 20 and 30) in Sydney, Wollongong, Canberra, Adelaide, Melbourne, Perth, the Gold Coast and Brisbane. Next stop, Dubai and the USA!