A REVOLUTION IN RED AND WHITE
Armed with Marlboro cash and a mandate to implement his high-tech vision, Ron hired designer John Barnard and pushed through the rst F1 car to be built around a carbon-bre tub. Its success made the technology ubiquitous, but Ron stayed ahead of the game by signing key partners – TAG funded development of a new turbo engine – and the best drivers. He persuaded Niki Lauda out of retirement and put together the combustible Alain Prost-Ayrton Senna superteam. TAG made way for Honda, and then (after fallow years with Ford and Peugeot) Mercedes. McLaren had become the best of the best.