Mega Ute Shootout com­ing soon Hino’s new 4x4 300 se­ries

Hino’s new 4x4 has cap­tured al­most 20 per cent of the light-duty mar­ket in just six months

Farms & Farm Machinery - - Contents -

Hino Aus­tralia says its 300 Se­ries 4x4 is find­ing suc­cess in an un­ex­pected mar­ket – with farm­ers and foresters show­ing “con­sid­er­able in­ter­est” in the ve­hi­cles.

Our sis­ter magazine ATN re­viewed the off-roader in Fe­bru­ary fol­low­ing its launch late last year, with tech­ni­cal edi­tor Steve Brooks say­ing the ve­hi­cle had helped in­spire “a level of ex­cite­ment and con­fi­dence within the Hino camp”.

Six months af­ter it was launched for sale in Aus­tralia, Hino says the 4x4 is sur­pass­ing its tar­gets and prov­ing it was worth the wait. Hino Aus­tralia gen­eral man­ager of brand and fran­chise devel­op­ment Bill Gille­spie says the ver­sa­til­ity and ca­pa­bil­i­ties of the truck have af­forded Hino new ar­eas of op­por­tu­nity.

“In terms of trucks de­liv­ered, we have cap­tured al­most 20 per cent of the light-duty 4x4 mar­ket in only six months, a re­sult we are proud of but not sur­prised by,” Gille­spie says. “The real story is in our cus­tomer order in­take – at the end of April, we in­creased our or­ders by 71 per cent on our April year-to-date tar­get.”

While the com­pany had ex­pected the model to do well with min­ing, rental and emer­gency ser­vices mar­kets, Gille­spie says re­gional deal­er­ships have also seen strong sales to farm­ers at­tracted by its 7,500kg gross ve­hi­cle mass and 4x4 ca­pa­bil­i­ties.

“This 4x4 seg­ment of the light-duty truck mar­ket is ex­pected to fin­ish be­tween 800 and 900 units at the end of 2018, which is an in­crease of over 33 per cent from 2017,” Gille­spie says.

“Mar­ket in­ter­est and cus­tomer or­ders of the 300 Se­ries 4x4 have been so strong that we have ac­cel­er­ated our fore­casts for the next two cal­en­dar years sig­nif­i­cantly to meet mar­ket op­por­tu­ni­ties.”

Hino says its re­gional deal­er­ships have seen strong sales to farm­ers at­tracted by its 7,500kg gross ve­hi­cle mass and 4x4 ca­pa­bil­i­ties

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