Mega Ute Shootout coming soon Hino’s new 4x4 300 series
Hino’s new 4x4 has captured almost 20 per cent of the light-duty market in just six months
Hino Australia says its 300 Series 4x4 is finding success in an unexpected market – with farmers and foresters showing “considerable interest” in the vehicles.
Our sister magazine ATN reviewed the off-roader in February following its launch late last year, with technical editor Steve Brooks saying the vehicle had helped inspire “a level of excitement and confidence within the Hino camp”.
Six months after it was launched for sale in Australia, Hino says the 4x4 is surpassing its targets and proving it was worth the wait. Hino Australia general manager of brand and franchise development Bill Gillespie says the versatility and capabilities of the truck have afforded Hino new areas of opportunity.
“In terms of trucks delivered, we have captured almost 20 per cent of the light-duty 4x4 market in only six months, a result we are proud of but not surprised by,” Gillespie says. “The real story is in our customer order intake – at the end of April, we increased our orders by 71 per cent on our April year-to-date target.”
While the company had expected the model to do well with mining, rental and emergency services markets, Gillespie says regional dealerships have also seen strong sales to farmers attracted by its 7,500kg gross vehicle mass and 4x4 capabilities.
“This 4x4 segment of the light-duty truck market is expected to finish between 800 and 900 units at the end of 2018, which is an increase of over 33 per cent from 2017,” Gillespie says.
“Market interest and customer orders of the 300 Series 4x4 have been so strong that we have accelerated our forecasts for the next two calendar years significantly to meet market opportunities.”
Hino says its regional dealerships have seen strong sales to farmers attracted by its 7,500kg gross vehicle mass and 4x4 capabilities