BKT parters with Big Bash League

Global off-high­way tyre BKT links with Big Bash League in three-year part­ner­ship agree­ment

Farms & Farm Machinery - - Contents -

In­dian off-high­way tyre gi­ant BKT and dis­trib­u­tor Trade­faire In­ter­na­tional have inked a three-year part­ner­ship deal with the KFC Big Bash League in Aus­tralia.

BKT was an­nounced as the new of­fi­cial Off-High­way Tyre Sup­plier of the Big Bash League at a press con­fer­ence held at the MCG, with BKT joint man­ag­ing di­rec­tor Ra­jiv Pod­dar, cricket le­gend Ricky Ponting, Cricket Aus­tralia head of Big Bash Leagues Kim McCon­nie and In­dia’s Act­ing Con­sul Gen­eral in Mel­bourne Hari Parsad among the at­ten­dees.

BKT’s part­ner­ship with the BBL con­tin­ues the com­pany’s trend to as­so­ciate with sport­ing leagues. The com­pany re­cently be­came spon­sors of Mon­ster Jam as well as the French League Cup and Ital­ian Lega B soc­cer com­pe­ti­tions.

Pod­dar says BKT’s de­ci­sion to part­ner with the BBL was mo­ti­vated by the group’s pas­sion and en­thu­si­asm for cricket, and the BBL’s align­ment to BKT’s “Grow­ing To­gether” phi­los­o­phy. In this spe­cific case, grow­ing to­gether means to sup­port and sus­tain cricket in Aus­tralia in order to see ta­lent grow and at­tract at­ten­tion for the com­pe­ti­tion on an in­ter­na­tional level – not least of all thanks to BKT’s pres­ence in 160 coun­tries glob­ally.

Pod­dar, an ar­dent cricket fan, said: “I am re­ally glad about this part­ner­ship since cricket has been my great pas­sion ever. Be­ing able to sup­port it and cheer at a close makes us proud. Not only do we ap­pre­ci­ate its dy­nam­ics, but also the team play and above all the spirit of the game rul­ing this sport, or else the un­writ­ten fair play ev­ery player ad­heres to. On the con­trary, un­fair play means dam­age for the game it­self. Here in BKT, we have the same phi­los­o­phy: to do our best pay­ing full re­spect to every­body.”

The event also saw BKT and Trade­faire In­ter­na­tional present a $20,000 cheque to ru­ral char­ity, Aussie Helpers, for its con­tin­ued sup­port to the na­tion’s drought-af­fected farm­ers.

“We think it’s a priv­i­lege to be do­ing what we’re do­ing,” Aussie Helpers co-founder Brian Egan says. “Thank you so much for pre­sent­ing us with some money; but to me it’s more im­por­tant to be as­so­ci­ated with your brand than the money be­cause that’s how we travel – we like to be as­so­ci­ated with good com­pa­nies, and that helps spread our word.”

BKT and Trade­faire In­ter­na­tional also do­nated $10,000 to the Ronald McDonald House in Tam­worth.

BKT tyres have been avail­able in Aus­tralia through its Aus­tralian dis­trib­u­tor Trade­faire for al­most a decade, pro­vid­ing large-scale tyres to the agri­cul­tural and min­ing sec­tors.

Cricket le­gend Ricky Ponting and BKT joint man­ag­ing di­rec­tor Ra­jiv Pod­dar

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