We caught up with Nick Plumb, the youngest-ever British rider to finish the Dakar Rally and the bloke in charge of ARE

Triumph and I wanted to offer a premium adventure training facility – their bikes are premium and everything about them is premium.

When we first had the idea, it was to open a global centre where people could come from all over the world to improve their off-road riding skills. The idea being to one day open up centres like it everywhere.

The magic of what we do is up on the mountain, but when people are coming from far and wide to experience the bikes and the riding, it’s great to be able to offer them some fancy coffee, a clean shower and somewhere warm to get changed.

We do some really hardcore stuff with the Triumphs – they are mega strong bikes. Triumph are more than happy to let us do what we do with them, which just shows how much confidence they have got in their models to allow them to do what we are do.

Our experiences are aimed at everyone. Triumph have such a big following as a brand so I know there will be plenty of the guys who ride Triumphs that will want to come and experience it, but I’m aiming to get all sorts of people here. It doesn’t matter to me what bike people ride normally, there will always be loads to get from coming on a day like this. I’d love to see a whole array of bikes parked up round the back that people have come on, and parked up, to jump on one of our Triumphs for the day.