James Hunt is one of the all-time motorsport legends. We’re unlikely to see his kind again, as he represents the very antithesis of what a modern sportsman is. Today’s racing drivers have supremely balanced diets and exercise regimes, they have early nights, they have to be careful because the sponsors are always watching. Back in the 1970s, James Hunt liked boozing in the pits, always had a ciggie on the go, and if you couldn’t find him it was because he was busy shagging every dolly-bird in the vicinity. So of course his team, Hesketh, had the name of a porn mag on their race car! What else would you expect? The Hesketh 308E of 1977 actually debuted two years after Hunt left and signed with McLaren, but his playboy spirit clearly lived on; the car had the Penthouse name slathered all over it, along with images of alluringly reclining young ladies, and for good measure they slapped the Rizla name on it too. Combining two of Hunt’s favourite things; they should have gone for the triple and called it Penthouse-Rizlaand-loads-of-Champagne.
Picture courtesy of Brian Snelson