Some of the most wicked liveries are the ones that manage to transcend the inherently uncool products they’re advertising. Much like the Kaliber Sierra RS500s (zero-alcohol lager doesn’t have the most street cred, but those cars looked awesome), the Listerine E36 BTCC racers looked outstanding, despite advertising a product aimed at people with halitosis and iffy gums. The 318is cut quite a dash as a race car as it was, its sleek coupé form having an inherent stylishness; admittedly on paper the Listerine livery sounds like a bit of a mess – mint green body with bright yellow lower section, M-Power tricolour stripes on the rear quarters, black bonnet with huge Listerine dragon mural – but in reality it was fantastic. With the legendary Tim Harvey at the wheel, how could it lose?
This would be a great one to try if you’re running a new-wave BMW project (or, of course, an E36), and it’d be a tip-top way to show your neighbours that you’re passionate about oral hygiene.