Vulnerability

As scary at is sounds to let our soft underbellies show, being vulnerable with our market allows them to see that we, too, are real people. Sharing our struggles and fears makes us more relatable and strangely more likeable. People are more likely to buy from people they like! Authenticity goes hand-in-hand with vulnerability. It’s where you decide to come out from behind yourself, into the conversation and make it real.

Authenticity, therefore, is not something you have, it’s something you choose.

You don’t have to have all the answers.

Be transparent and admit to it. We are all human, and we all continue to learn. I’ve learnt that if I want to fully embrace authenticity, I need to be willing to make myself vulnerable. Being vulnerable also means owning up to your own limitations and asking for help when and where you need it.

For a connection to happen, we must allow ourselves to be seen, really seen… deeply seen. People who have high self-worth realise this and have the courage to be imperfect. They have the compassion to be kind first to themselves and then to others. They have a connection as a result. They have a willingness to let go of who they should be and embrace who they are, which is absolutely essential for deep meaningful connections.

You have to fully embrace vulnerability. It’s where our greatest source of untapped power lies. It’s the key ingredient of a leader and of a culture that creates openness, truth telling, innovation and, most of all, connection.