Rizzini re­turns with style

Rizzini isn’t the old­est Ital­ian shot­gun maker in the Trompia Val­ley but the fam­ily com­pany has a tra­di­tion of mar­ry­ing crafts­man­ship with tech­nol­ogy to meet the de­mands of tar­get shoot­ers and hun­ters alike.


Steve Say­ers from SJS Trad­ing has taken on dis­tri­bu­tion of Rizzini in Aus­tralia, ful­fill­ing an am­bi­tion that be­gan when he first used one in the late 1990s.

“I’ve had a long as­so­ci­a­tion with the fam­ily, from when I first started shoot­ing a Rizzini and I first vis­ited the fac­tory in 2000 and met Bat­tista Rizzini, the pa­tri­arch of the busi­ness, and struck up a good re­la­tion­ship with his daugh­ter Moira, who takes care of the day-to-day run­ning of the com­pany,” he said.

“She took me on my first tour of the val­ley in Gar­done Val Trompia, which is the home of Ital­ian shot­gun man­u­fac­tur­ing and I fell in love with the place.”

Bat­tista Rizzini has a nick­name in Ital­ian that trans­lates as ‘The Poet’.

His fam­ily has clung to the tra­di­tions of bou­tique shot­gun man­u­fac­tur­ing, but that does not mean they do not em­brace tech­nol­ogy and in­no­va­tion.

“He’s al­ways think­ing and he’s in­no­va­tive,” Steve said.

Four years ago, at an­other meet­ing in Italy, Steve was en­cour­aged by the fam­ily to take on the brand in Aus­tralia but he held off while he was es­tab­lish­ing his busi­ness and build­ing a mar­ket for Bet­tin­soli shot­guns.

“I’m now ready to rep­re­sent the brand prop­erly and do it jus­tice,” he said.

“I’ve al­ways had a fas­ci­na­tion with Rizzini: it is a young shot­gun com­pany in Ital­ian terms (est.1966), but I love the qual­ity they pro­duce, and that they con­trol all parts of the man­u­fac­tur­ing, in­clud­ing the wood.”

The next step was work­ing out what shot­guns would ap­peal to Aus­tralian buy­ers.

Rizzini pro­duces en­try-level shot­guns with lit­tle em­bel­lish­ment and lower grade tim­ber but for Steve, the sell­ing point was never go­ing to be price.

“For me, it is the bou­tique style and crafts­man­ship that rep­re­sents a true Rizzini; they made their name with them, and they seemed the best fit for Aus­tralia,” he said.

“They are at a good price point but they still have hand en­grav­ing school Gio­vanelli do the en­grav­ing on a lot of their mod­els and they of­fer a good range of round body guns, sub-gauge mod­els and one of the best side-by-side shot­guns pro­duced in the val­ley.

“Be­cause they do ev­ery­thing in house and there is a lot of hand fit­ting they are all a lit­tle unique from one gun to the next, they are not a mass pro­ducer.”

Early in­di­ca­tions are of resur­gence in in­ter­est in side-by-side and sub-gauge shot­guns in Aus­tralia, even 16 gauge.

“Shot­guns have al­ways been my pas­sion and Rizzini is will­ing to work with me to pro­duce pre­mium shot­guns for a par­tic­u­lar mar­ket, whether it is a solid top rib on a 20 gauge or hand filed cut top rib with spe­cific en­grav­ing,” Steve said.

“Round body guns are ap­peal­ing to ev­ery­body at the mo­ment; they are just a great way to dis­play en­grav­ing be­cause it can flow and they have a lot of life about them.”

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