KETTLE SWEET POTATO SEA SALT CHIPS

The packet felt light. That’s always my biggest gripe with chips; there’s rarely any heft to the bag. Normally, Kettle Chips make up for it with golden, salty crispness, but not so much this time. I found myself elbowdeep in a packet of sweet slivers of oil, with only the barest hint of salt. I kept eating in the hope of hitting some reservoir of flavour beyond the sweetness of the potato, but I was hardly even dehydrated by the time I reached the bottom of the pack. The sweet potato worked fine, but it wasn’t the stiff salt magnet the good old white potato is. It was, and I mean this as a compliment, like eating the scrapings from a pan of roasted sweet spuds.

It felt like Kettle was so preoccupied with sweet potato as a wacky ingredient that they forgot the salt and flavour. CC