Frankie

CLASSIC REDHEADS MATCHES

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For centuries, humankind has been trying to improve how we take a shit. From the advent of bum-wiping in our distant prehistory through to the invention of indoor flushing toilets, pinching one off has always been a practice guided by innovation. I humbly submit that striking a match after the event deserves to be recognised as one of our most effective interventi­ons to date. It neutralise­s odour. You get to play with an open flame. The wood smoke smell calls to mind the experience of shitting downwind from an open campfire, perhaps in a hole in the forest, lending the process a natural and earthy atmosphere. Unlike floral or citrus-scented options, it won’t ruin the smell of flowers or fruit for you. It’s also by far the cheapest of the products I tested, clocking in at 3.2 cents per use. Unless you live with small children or arsonists, there’s really no good reason to use anything else.

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