Coast com­pany goes bust

Par­ent com­pany for Chameleon Group in liq­ui­da­tion

Fraser Coast Chronicle - - NEWS - BLAKE AN­TROBUS blake.an­trobus@fraser­coastchron­i­cle.com.au

A HIGH pro­file Fraser Coast busi­ness has gone into liq­ui­da­tion, lead­ing to the re­struc­tur­ing of print­ing com­pany Chameleon Group.

But Chameleon CEO Chris Krieger said sub­sidiary Fraser Coast busi­nesses owned by the com­pany, in­clud­ing Smoke N Leather and Fixxx Cafe in Her­vey Bay, would con­tinue to op­er­ate as nor­mal.

It fol­lows the par­ent com­pany of Chameleon Group, Krico Pty Ltd, go­ing into vol­un­tary liq­ui­da­tion last week.

Mr Krieger con­firmed the Chameleon Group had sub­se­quently gone through a re­struc­tur­ing to pre­pare for a “dig­i­tal fu­ture”, which led to staff con­sol­i­da­tion across the com­pany.

He said about eight peo­ple were made re­dun­dant dur­ing the process.

“It’s tough on the print in­dus­try now, and we have to or­gan­ise mov­ing into the au­to­ma­tion side of the busi­ness,” Mr Krieger said.

“What we were do­ing was too tough and time con­sum­ing for our cus­tomers head­ing into the on­line dig­i­tal world.”

Mr Krieger said the staffing sit­u­a­tion was “too top-heavy” for Krico to keep op­er­at­ing and the process had been a slow de­cline over the past three years.

“It’s a shame liq­ui­da­tion was the path that had to be taken, but we had to make that de­ci­sion,” he said.

Chameleon Group has branches across Her­vey Bay, Mary­bor­ough, Bund­aberg, Rock­hamp­ton, Bris­bane and the Sun­shine Coast.

No of­fices across the re­gion have been closed, but the change has led to the dig­i­tal print hub be­ing moved to Her­vey Bay from Bund­aberg.

Mr Krieger said he was op­ti­mistic about Chameleon Group’s fu­ture in the re­gion de­spite Krico’s set­backs.

“There will be a lot of changes with the com­pany as we move into a dig­i­tal world, and part of that is hav­ing more jobs planned for the fu­ture,” Mr Krieger said.

“Be­cause we won’t be try­ing to work the Her­vey Bay re­gion ex­clu­sively, we’ll be sourc­ing work from all over the coun­try.

“So I’ll ex­pect our work­load to get a lot big­ger and our on­line pres­ence will broaden our scope. It’s onwards and upwards from here.”

Prom­i­nent Her­vey Bay busi­nesses Smoke N Leather and Fixx Cafe are owned by Chameleon Group.

Mr Krieger said be­cause the busi­nesses had dif­fer­ent own­ers and share­hold­ers, they would not be af­fected by the changes.

“For us, it’s busi­ness as usual,” he said.

IT’S ONWARDS AND UPWARDS (FOR CHAMELEON GROUP) FROM HERE.

CHRIS KRIEGER, CEO

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