First sod turned at site

High-end ad­dress takes shape

Fraser Coast Chronicle - - NEWS - BLAKE AN­TROBUS blake.an­trobus@fraser­coastchron­i­cle.com.au

SIL­VER shov­els were used yes­ter­day to turn the first sod at the site of what will be­come Her­vey Bay’s most ex­clu­sive busi­ness ad­dress.

PIA Group devel­oper Alan Win­ney, ar­chi­tect Leigh Ratcliffe and Fraser Coast mayor Ge­orge Sey­mour did the honours.

The Av­enue, a $10 mil­lion devel­op­ment, which con­sists of 20 high-end of­fice de­vel­op­ments along an av­enue in Torquay Rd, is ex­pected to be­come a re­al­ity by Easter next year.

Mr Win­ney said PIA Group were de­ter­mined fol­low through on their com­mit­ment to build the high-qual­ity of­fice com­plex in Her­vey Bay.

“This com­plex here, when com­pleted, will be the best cer­tainly within the Fraser Coast and prob­a­bly anywhere be­tween the Sun­shine Coast and north­ern part of Queens­land,” Mr Win­ney said.

Con­cept de­signs re­veal The Av­enue’s build­ings will be built with an up­mar­ket New York loft-style de­sign.

Mr Win­ney said a re­cent eco­nomic growth in the area was the best in­di­ca­tion it was time to give Her­vey Bay “the best busi­ness cen­tre it de­serves.”

He said the com­plex would be de­signed around a “So­hostyle” com­mu­nity space sim­i­lar to ar­eas in New York and Lon­don. “It looks like old ware­houses, but they’re brand new build­ings... the com­mu­nity feel comes through as­pects like the cafe up front, and we’ve got bike racks out the back,” Mr Win­ney said.

“There aren’t too many good of­fice lo­ca­tions up here in Her­vey Bay, you can see the busi­nesses cry­ing out for it.

“We’ve tried to de­sign this com­plex around the feed­back we’ve had from busi­nesses in the com­mu­nity.”

Mr Ratcliffe said the com­plex was de­signed with the in­ten­tion of hav­ing a full street of shade trees and of­fices, cre­at­ing a com­mu­nity feel­ing.

“Work and life bal­ances had changed, peo­ple don’t want to be work­ing in sub­stan­dard of­fices,” Mr Ratcliffe said.

“You can’t at­tract the best peo­ple, you can’t get the mil­len­ni­als. “That’s the whole idea here, why can’t Her­vey Bay have a sen­sa­tional cor­po­rate ad­dress that the best of the best pro­fes­sion­als in Her­vey Bay can not only move into and have their own iden­tity, but feel part of a cor­po­rate com­mu­nity?”

Con­struc­tion is ex­pected to be­gin over the com­ing months.

The build is ex­pected to be un­der­taken by a lo­cal con­struc­tion com­pany and con­trac­tors.

An ar­ti­cle in yes­ter­day’s Chron­i­cle in­cor­rectly iden­ti­fied the devel­oper of The Av­enue as Glen Win­ney. This was a re­sult of a mis­taken, late proof­ing change. Alan Win­ney is the cor­rect devel­oper and Glen Win­ney has no as­so­ci­a­tion with the project. The Chron­i­cle apol­o­gises for this er­ror and any con­fu­sion it may have caused.

Photo: Alis­tair Bright­man

SOD TURN­ING: Devel­oper Alan Win­ney, left, with Fraser Coast mayor Ge­orge Sey­mour and mas­ter plan­ner Leigh Ratcliffe turn the first sod at the site that will be­come The Av­enue on Torquay Rd.

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