Turbocharge your business
SEARCHING is one of the most popular activities on the internet and an integral part of the modern consumer journey.
With online advertising becoming increasingly competitive, businesses looking to grow are encouraged to leverage the frequent use of search engines in the consumer’s decision-making process.
Recent figures show that only 18 per cent of small businesses in the Northern Territory have any online presence on advertising channels like Facebook and Google.
Search Engine Marketing — or SEM — is the process of acquiring visitors to a website by means of paid advertising on search engines such as Google and Bing, in the hope that they become a paying customer.
For example, a new family planning their interstate relocation to Darwin will want to head online to research where to live, what schools to enrol children in, and sporting club or special interest information locally.
A search engine combs through billions of websites, blogs and other listings to find the product most relevant to this search.
There could be hundreds or even thousands of search results that are relevant to this topic, and not all businesses will make it high enough in these listings to be considered by a potential customer.
Digital marketing specialists like News Xtend, a Google Premier Partner, use SEM to place a targeted ad in front of an interested customer, compelling them to take immediate action and engage with a specific business.
NT News general manager Greg Thomson said SEM has become an integral part of how business is evolving and refining their digital marketing strategy, ensuring they remain agile and relevant in market.
“SEM provides a solid foundation to ensure that your business can be found quickly and easily by the people who need your product or service and are actively in the market looking for you,” Mr Thomson said.
“Our News Xtend clients report a significant increase in traffic to their website by ramping up SEM.
“We are finding we can now reach the right people, at the right time and in the right way.”
The power of SEM is that search engines such as Google can target potential customers based on location, device, interests, trending topics in their inbox and past search history.
News Xtend’s NT-based digital sales specialist Pablo Denniss said the success of a SEM campaign could be enhanced by the website’s functionality. “You’re more likely to see positive return on in- vestment from SEM advertising campaigns when a website allows for a great user experience, and there are many tools you can use to identify website pain points. Try searching for ‘Test My Site — Think With Google’ on Google as a starting point.” For businesses wanting to ensure potential customers connect with them, and not rivals, SEM is a critical part of the digital marketing puzzle.
To find out more, phone (08) 8944 9831. A News Xtend masterclass is being held in Darwin on August 14. See below for details.
News Xtend NT-based digital sales specialists Kirsten Porteous, Pablo Denniss and Jemma Aitken