French Touch

Emanating out of Paris in the mid ’90s, this catchy, eclectic sound conquered the world

Some called it French house, some called it filter house, but the name that really stuck came from a slogan printed on the back of bomber jackets by Éric Morand’s Fnac label in the early ’90s: “We give a French touch to house”.

Defined by attitude and geographical location rather than a strict adherence to a particular sound, French touch was a strange genre in some ways, incorporating styles as diverse as the dreamy ’70s nostalgia of Air, the jazzy shuffle of St Germain and the distorted DIY techno of early Daft Punk. Many of the scene’s leading lights were inspired by house music coming out of the USA in the late ’80s and early ’90s, imitating Chicago and New York sounds while putting their own inflection on them, incorporating hip-hop and disco influences, more eclectic approaches to sampling and an openness to

bending the accepted rules of more serious house.

Labels like Thomas Bangalter’s Roulé began pushing a distinctly Gallic sound in the mid ’90s, but the bigger picture was musically eclectic. Stylistically, the closest thing to common ground was probably a love of looped and filtered disco and soul samples (hence the term filter house). Most acts flirted with this approach to some extent, and if you wanted a track that best represented the genre it would surely fit into this category. The definitive French touch track? Maybe Stardust’s Music Sounds Better With You? Daft Punk’s Around The World? Étienne De Crécy’s Am I Wrong?? Cassius’s 1999? Alan Braxe & Fred Falke’s Intro?

Like so much ’90s dance, French touch was built around a magpie approach to gear. This was the pre-software era, with producers instead having to scrape together studio setups with whatever hardware they could get. As such, it’s hard to pinpoint a ‘typical’ French touch studio, but Roland 808s, 909s and 303s were always popular. Vintage samplers like the E-MU SP-12, Akai MPC60 and less common Roland models also found favour, while then-undervalued analogue classics like Korg MS-20s and even Minimoogs sat alongside old favourites like the Roland Juno-106 and cheap outboard compressors from Alesis or Behringer.

The sound itself eventually took on a life of its own, with influential American producers such as Armand van Helden ( You Don’t Know Me) and DJ Sneak ( You Can’t Hide From Your Bud) taking on the French at their own game with ultra-repetitive looped and filtered disco samples. The next generation of French dance music wouldn’t typically be filed under French touch, but the likes of Ed Banger Records, Justice and the Kitsuné label certainly built on the eclectic, rowdy approach of their predecessors. Even Madonna took on the sound for her 2005 album Confessions On A Dance Floor, assisted by producers including Stuart Price and Mirwais, who helped her sculpt French touch-inspired pop hits like Hung Up and Sorry.

Some of French touch’s underground heroes went on to much bigger things. Daft Punk are the obvious success story, parlaying early club success into global stardom, while the likes of Air, Cassius producer Philippe Zdar and French touch-adjacent rockers Phoenix also had huge international success.

In recent years, the sound has bubbled to the surface again. You can hear obvious echoes of the distinctive filter house style in huge tracks like Duck Sauce’s Barbra Streisand (Van Helden again, alongside A-Trak), DJ Koze’s loopy vocal hit Pick Up and Mella Dee’s Sister Sledge-sampling Techno Disco Tool. As hard as it is to define, the French touch sound refuses to die, remaining endearingly popular to this day.