Woov promises to recreate the live music experience in your browser

>Ever since live music events were brought to an abrupt halt last year, the search has been on for a digital platform that will let both artists and crowds get the same kind of experience in their own homes. Enter Woov.

Promising to “transform the live music experience,” Woov enables you not just to watch a gig, but to actually ‘attend’ it. Crowds are placed in a digital place and can chat to each other; you can move people around on screen and hear their positioning reflected in the audio.

This ‘spatial positioning’ of the music and the crowd is one of Woov’s big selling points – the idea is that you can meet up with friends and other likeminded people and engage in conversation with them. Whether this is the kind of virtual gig experience people actually want remains to be seen.

Woov offers support for multiple rooms – so you can get away from people who are bugging you – and you can set the levels of the voices, crowd noise and music. So, if you want to shut out everyone else’s conversations, you can.

The platform certainly has some big-hitting backers, including BT: “You feel the sound of your friends surrounding you, the sound of the physical space and the intensity and interaction of the crowd with the DJ. This is incredible not just for the listening audience but for the performer as well.”

Carl Cox, another Woov advocate added: “Performing at the first beta event on Woov recently showed that you can create the emotion of partying together in an authentic way and feel close to the clubbers on the virtual dancefloor.”

Woov say it could offer a new revenue stream for artists and promoters, and a solution to rights clearance issues with “a transparent revenue split of the actual value created for parties in the ecosystem”.

Currently in beta with early access. Go to the Woov site to get on the guestlist – a stellar line-up of events has been promised.