Lead­ing the way with cut­tings

Gardening Australia - - KNOW-HOW -

More than 25 years ago, Vic­to­rian nurs­ery­man An­thony Tes­se­laar rev­o­lu­tionised the way gar­den roses were grown and mar­keted around the world when he re­leased the first Flower Car­pet rose.

His plan was to grow the ground­cover rose on its own roots in a pot, like other plants. He took the bold de­ci­sion not to in­volve tra­di­tional rose grow­ers in its prop­a­ga­tion, but to use pro­duc­tion nurs­eries that spe­cialised in grow­ing pot­ted flow­er­ing plants. He sold the rose in a coloured pot (not the typ­i­cal black pot) with a large, glossy label and full-on mar­ket­ing cam­paign. He said it would take the world by storm and ap­peal to all gar­den­ers, not just rose fanciers. It did!

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