How a social media buzz made the bossiest burgers in town
Makes 20 1 quantity sugar brioche dough cottonseed oil, for deep-frying 100g caster (superfine) sugar 1 teaspoon ground cinnamon 800g chocolate ganache Shape the brioche dough into 40g balls and leave to prove for three hours at 26-28°C. Heat the oil in a deep-fryer or large heavy-based saucepan to 170°C, or until a cube of bread dropped into the oil turns golden in 20 seconds. Meanwhile, spread the sugar and cinnamon on a plate, mixing to combine. Working in batches, fry the doughnuts for five minutes in total, flipping them over halfway through. Remove the doughnuts using a slotted spoon and drain briefly on paper towel. Immediately roll in the cinnamon sugar and allow to cool. Attach a thin nozzle to a piping (icing) bag, and use it to pierce a hole in each doughnut. Pipe about 30g of chocolate ganache into each doughnut. These doughnuts will last a day, if you don’t have children. WHEN Tim Harrison combined forces with Jamie Kolovos, who owns Launch Espresso in Geelong’s Westfield, the bossest burger joint in town was born, Boss Burger Co.
Mr Harrison has always had a love for burgers but his love grew into a business after he noticed his passion was beginning to gain popularity on his personal Instagram page.
“They (burgers) started becoming so big and I, like everyone else, was eating them every chance I got. I found they were getting a big response on my personal social media so that led me to make a @burgers_of_ geelong Instagram and that’s really where it all started,” he said.
It didn’t take long for the Instagram page to kick off and gain thousands of followers, and he decided to put that exposure to good use.
“Launch Espresso, no doubt at the time, had the best burgers in Geelong and I was always there. I formed a good relationship with the guys, we held a few burger nights there using my Burgers of Geelong social media and they just went crazy – that’s when we knew, we basically said we have to do this together permanently,” Mr Harrison said. And thus Boss Burger was born. Since the opening of the first Boss on Pakington St, Mr Harrison has now opened his third store in the new Leopold Plaza, he believes it’s a combination of passion for what he does and the people he has surrounded himself with that has made his business so successful.
“You have to put in. This isn’t something you just jump in and do, the hours my self and Jamie put in are crazy and I think that shows in our shop’s success and in our product,” he said.