Geelong Advertiser

KODAK GOES CRYPTO

- AP

KODAK, which traces its roots to the early days of filmbased photograph­y, is getting into the digital licensing and cryptocurr­ency market as part of a partnershi­p with WENN Digital.

The companies are launching blockchain technology with KodakOne and KodakCoin.

Blockchain is a ledger where transactio­ns of digital currencies, like bitcoin, are recorded.

Rochester, New York- based Kodak, founded in 1880, is the latest company to enter the cryptocurr­ency market as Bitcoin makes gains.

Bitcoin has surged from less than $1000 a year ago to more than $14,000.

Recently, Long Island Iced Tea Corp. said it planed to change its name to Long Blockchain Corp., as it wants to focus more on blockchain technology, while continuing to make beverages.

The Kodak systems will allow photograph­ers to regis- ter work that they can license and then receive payment.

The initial coin offering will open January 31.

Shares of Eastman Kodak Co. more than doubled to close at $6.80 yesterday.

The stock has been slumping over the past year, shedding more than 70 per cent of its value. “Engaging with a new platform, it is critical photograph­ers know their work and their income is handled securely and with trust, which is exactly what we did with KodakCoin,” said CEO Jeff Clarke.

Kodak and others are entering the market as warnings grow over the riskiness of virtual currencies and the potential for a bubble.

There are no regulation­s over the creation and use of virtual currencies and the nature of the transactio­ns makes them hard to trace.

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