Geelong Advertiser

China red tape hits Blackmores profit

- NIKHIL SUBBA

VITAMIN maker Blackmores has reported a 14.3 per cent fall in net profit for the first nine months, as the company continues to grapple with softening demand from its largest Asian market, China.

Net profit attributab­le for the nine months to March 31 fell to $44.2 million, compared with $51.6 million in the same period a year ago.

The result confirms Blackmores as the highest-profile Australian casualty of China’s moves to tame a runaway market of informal importers, known as daigou, which make tens of billions of dollars a year selling foreign goods online.

After saying in February it expected a sales decline, citing faltering demand in China, the Sydney-based company quantified the impact of the regulation­s that are aimed at cooling the explosion of foreign goods sold online by daigou.

Profit fell 43 per cent in the three months to end-March.

From January 1, Chinese companies that import goods online need to be registered with the government, while certain products were also required to pass through government-linked customs warehouses where they incurred tax.

“The third quarter has been challengin­g for the company,” said interim chief executive Marcus Blackmore, the founder’s son who owns a quarter of the company and stepped into the role last month following the departure of its last chief executive.

“We firmly believe that this result does not reflect the longterm growth potential of the business. We are committed to a major streamlini­ng of the business, to simplify and improve our processes and structure.”

Blackmores shares fell as much as 8 per cent, but recovered to finish at $88.30, a drop of 1.56 per cent and just above a near four-year low.

REUTERS

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