Vegemite beans unveiled
IT doesn’t get more Aussie than this.
Two of our most iconic foods – Vegemite and baked beans – have been mixed together for an unlikely collaboration.
SPC marketing manager George Dimkin said the company wanted to inject some fun into its longtime favourite.
“We’re expanding the variety of baked beans available, which is sure to give Aussies a reason to fall in love with baked beans all over again,’’ Mr Dimkin said. “While we’re drawing upon the iconic taste of Vegemite, that classic, rich SPC flavour stays true blue, all the way through.”
Vegemite marketing manager Jacqui Roth said it was a match made in heaven for consumers.
“We know that Aussies love eating Vegemite with baked beans on toast, so it was a nobrainer to partner with SPC on this exciting, new product,” she said. “Now Aussies can get their much-loved Vegemite baked beans hit in a convenient can.”
The new flavour is available at supermarkets across Australia and retails for $5 for a fourpack or $1.70 for a can.