How to up your ‘gram game

Eva Chen, In­sta­gram’s di­rec­tor of fash­ion part­ner­ships (yes, that’s an ac­tual job), gives her ad­vice on how to use In­sta to your ad­van­tage.

Girlfriend - - CONTENTS -

Ad­vice from the queen of In­sta her­self

Eva Chen spends her days help­ing de­sign­ers, mod­els and busi­nesses im­prove their en­gage­ment and reach on In­sta­gram – talk about #goals! A for­mer magazine ed­i­tor, Eva lives and breathes the so­cial plat­form. A quick scroll of her grid shows ev­ery­thing from her fab­u­lous friends (hello, Gigi Ha­did and Ken­dall Jen­ner!) to her hella cute kids, Ren and Tao. Girl­friend’s Alexan­dra McCarthy caught up with the fash queen dur­ing her trip to Aus­tralia.

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