Secrets to success from Steph Claire Smith
SUltimate boss lady Steph Claire Smith reveals the secrets to her ~fire~ success.
teph Claire Smith, 24, is the co-founder of health and fitness program Keep It Cleaner, which she runs with bestie Laura Henshaw, while also juggling a thriving modelling career and online businesses Midnight Co. and Soda Shades. Basically, the girl is killing it.
I was always asked, ‘What do you want to do when you finish school?’ A part of me wanted to become a PT, or a teacher. At one point I wanted to work with animals, and of course modelling was always on my mind. So I decided to take a gap year. I worked part-time, got back into modelling and worked my butt off to save money. My passion has always been in the health and fitness industry, so it’s no surprise my journey has led me to where I am today.
Being able to schedule your own work hours, for obvious reasons. I also love having the freedom to think up ideas and actually go for them. Business is all about trial and error, and learning. Failure is not a negative, because you always learn from mistakes. Running businesses has made me a more driven and confident woman in every aspect.
Neither Laura nor I have ‘weaknesses’, but we do appreciate each other’s strengths. Laura is incredibly good at staying organised and on top of things. As a law student, I suppose she’s used to having a huge workload. I really take my hat off to her! I find my strengths lean more towards the creative side of the business. I let my imagination run wild when it comes to thinking up ideas for the business or for content, and love working on all of the visual/ branding side of the business.
Don’t start anything you’re not super passionate about. Passion is everything. Starting your own business is A LOT of work and if you don’t LOVE it, you will not stay motivated to push through the hard times.
I got to a point at the start of the year where I was completely overwhelmed by everything and had a mini breakdown. I was constantly thinking about work. I now schedule in time off and spend less time on my phone or talking about work when I’m with friends or family.
My biggest career highlight is seeing all the confidence and self-love that our KIC girls get from our Keep It Cleaner program. This amazing community of young women from all around the world log in daily to get fit, eat clean and support each other. Seeing our food brand evolve and stocked in Coles stores is another pinchme moment – we couldn’t feel luckier!
In my personal opinion, I think it’s vital to have a partner in business. We all have our strengths, and your business needs to be strong in every area to succeed. If I didn’t have Laura for KIC, or Ethan for Midnight, or Josh, Georgie and Luke for Soda, they wouldn’t be the brands they are today.
Steph & Laura