Girl­boss guide

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Se­crets to suc­cess from Steph Claire Smith

SUl­ti­mate boss lady Steph Claire Smith re­veals the se­crets to her ~fire~ suc­cess.

teph Claire Smith, 24, is the co-founder of health and fit­ness pro­gram Keep It Cleaner, which she runs with bestie Laura Henshaw, while also jug­gling a thriv­ing mod­el­ling ca­reer and on­line busi­nesses Mid­night Co. and Soda Shades. Ba­si­cally, the girl is killing it.

I was al­ways asked, ‘What do you want to do when you fin­ish school?’ A part of me wanted to be­come a PT, or a teacher. At one point I wanted to work with an­i­mals, and of course mod­el­ling was al­ways on my mind. So I de­cided to take a gap year. I worked part-time, got back into mod­el­ling and worked my butt off to save money. My pas­sion has al­ways been in the health and fit­ness in­dus­try, so it’s no sur­prise my jour­ney has led me to where I am to­day.

Be­ing able to sched­ule your own work hours, for ob­vi­ous rea­sons. I also love hav­ing the free­dom to think up ideas and ac­tu­ally go for them. Busi­ness is all about trial and er­ror, and learn­ing. Fail­ure is not a neg­a­tive, be­cause you al­ways learn from mis­takes. Run­ning busi­nesses has made me a more driven and con­fi­dent woman in ev­ery as­pect.

Nei­ther Laura nor I have ‘weak­nesses’, but we do ap­pre­ci­ate each other’s strengths. Laura is in­cred­i­bly good at stay­ing or­gan­ised and on top of things. As a law stu­dent, I sup­pose she’s used to hav­ing a huge work­load. I re­ally take my hat off to her! I find my strengths lean more to­wards the cre­ative side of the busi­ness. I let my imag­i­na­tion run wild when it comes to think­ing up ideas for the busi­ness or for con­tent, and love work­ing on all of the visual/ brand­ing side of the busi­ness.

Don’t start any­thing you’re not su­per pas­sion­ate about. Pas­sion is ev­ery­thing. Start­ing your own busi­ness is A LOT of work and if you don’t LOVE it, you will not stay mo­ti­vated to push through the hard times.

I got to a point at the start of the year where I was com­pletely over­whelmed by ev­ery­thing and had a mini break­down. I was con­stantly think­ing about work. I now sched­ule in time off and spend less time on my phone or talk­ing about work when I’m with friends or fam­ily.

My big­gest ca­reer high­light is see­ing all the con­fi­dence and self-love that our KIC girls get from our Keep It Cleaner pro­gram. This amaz­ing com­mu­nity of young women from all around the world log in daily to get fit, eat clean and sup­port each other. See­ing our food brand evolve and stocked in Coles stores is an­other pinchme mo­ment – we couldn’t feel luck­ier!

In my per­sonal opin­ion, I think it’s vi­tal to have a part­ner in busi­ness. We all have our strengths, and your busi­ness needs to be strong in ev­ery area to suc­ceed. If I didn’t have Laura for KIC, or Ethan for Mid­night, or Josh, Ge­orgie and Luke for Soda, they wouldn’t be the brands they are to­day.

Steph & Laura

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