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How can teens use In­sta­gram to achieve their goals in life?

In­sta­gram is an amaz­ing tool for peo­ple around the world to con­nect and to feel part of a big­ger com­mu­nity. It’s a great way to ex­per­i­ment and fig­ure out what your pas­sions are. If you’re in­ter­ested in some­thing, let’s just say makeup, fol­low #make­u­partist, fol­low the icons in the beauty in­dus­try whether it’s Char­lotte Til­bury, whether it’s Pat McGrath, fol­low the peo­ple you ad­mire and start a con­ver­sa­tion. Then make your

In­sta­gram re­flect your pas­sion and don’t just show the high­lights of your life. Be au­then­tic and show the dif­fer­ent as­pects of your life. There’s this young guy in Ger­many called Adrian Koza­kiewicz and he’s a bug col­lec­tor. He lit­er­ally col­lects bugs and the cre­ative di­rec­tor of Gucci reached out to him and was like, ‘We want to do a cool col­lab­o­ra­tion to­gether.’ That’s why it’s im­por­tant to show your real pas­sions on In­sta­gram be­cause you don’t know where it’ll take you.

How im­por­tant is keep­ing the grid per­fect?

Peo­ple need to not ob­sess over the grid. 99% of the time when your con­tent is be­ing con­sumed, it’s through sto­ries and it’s through the feed so it’s that thumb­scrolling ex­pe­ri­ence. It’s bet­ter to op­ti­mise for in­di­vid­ual posts and have each post be awe­some and re­flec­tive of what you’re ex­pe­ri­enc­ing.

How can our con­tent be seen amongst all of the great con­tent out there?

In­sta­gram never hides posts – if you post 10 times, all 10 posts will be seen; it’s just a mat­ter of when. I fol­low over 1200 ac­counts and if you post once and I fol­low a blogger who posts 15 times a day, your post is prob­a­bly buried un­der that. So I think to get seen – be­sides post­ing more – it’s im­por­tant to use hash­tags to tap into the larger com­mu­nity.

How many hash­tags should we be us­ing?

You don’t want ev­ery word to be a hash­tag. I have a friend who’s a food blogger and she used to do cap­tions that were like #just #ate #ba­con... you get the point. Three hash­tags are great and putting hash­tags in sto­ries is some­thing you can do be­cause you can fol­low hash­tags in sto­ries and feed.

Do you have a cer­tain num­ber of sto­ries or posts that you like to post per day?

I try to post three times a day min­i­mum. I have this at­ti­tude where once I post it, I don’t care any­more. I fo­cus on what I’m go­ing to post next ver­sus go­ing back and check­ing the likes and be­ing like, ‘I didn’t get enough likes, I’m go­ing to delete it.’ In­sta­gram is based on en­gage­ment, which is likes and com­ments. If you delete a post, you take away all that en­gage­ment. For sto­ries, the more the mer­rier! There is a max­i­mum num­ber of sto­ries you can post in a day and that’s 100. I usu­ally post at least 20 to 30 sto­ries a day. The key thing to re­mem­ber about sto­ries is that it’s dis­pos­able con­tent – it lit­er­ally only lasts for 24 hours.

What are your favourite fea­tures on In­sta­gram?

I love fol­low­ing hash­tags, so I fol­low #Book­sta­gram and I love to see what peo­ple are read­ing. There’s also some­thing we have called com­ment mod­er­a­tion and bul­ly­ing fil­ters. If you go into your set­tings and com­ment con­trols, you can hide com­ments that might be hurt­ful, which is a way to keep your In­sta­gram safe. If there’s some­thing that you find of­fen­sive, you can also choose cer­tain words – some of the mod­els I’ve talked to for in­stance, they have peo­ple body sham­ing them for be­ing thin or for be­ing curvy and so they can choose to hide cer­tain phrases like ‘eat a burger’ or ‘lose weight’.

Eva has been per­fect­ing her #evachen­pose for years. The for­mula is sim­ple: Eva pops her feet on the seat in a taxi, her bag sits in the left-hand cor­ner and there’s al­ways a piece of fruit. The pose is now syn­ony­mous with the me­dia maven.

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