How can teens use Instagram to achieve their goals in life?
Instagram is an amazing tool for people around the world to connect and to feel part of a bigger community. It’s a great way to experiment and figure out what your passions are. If you’re interested in something, let’s just say makeup, follow #makeupartist, follow the icons in the beauty industry whether it’s Charlotte Tilbury, whether it’s Pat McGrath, follow the people you admire and start a conversation. Then make your
Instagram reflect your passion and don’t just show the highlights of your life. Be authentic and show the different aspects of your life. There’s this young guy in Germany called Adrian Kozakiewicz and he’s a bug collector. He literally collects bugs and the creative director of Gucci reached out to him and was like, ‘We want to do a cool collaboration together.’ That’s why it’s important to show your real passions on Instagram because you don’t know where it’ll take you.
How important is keeping the grid perfect?
People need to not obsess over the grid. 99% of the time when your content is being consumed, it’s through stories and it’s through the feed so it’s that thumbscrolling experience. It’s better to optimise for individual posts and have each post be awesome and reflective of what you’re experiencing.
How can our content be seen amongst all of the great content out there?
Instagram never hides posts – if you post 10 times, all 10 posts will be seen; it’s just a matter of when. I follow over 1200 accounts and if you post once and I follow a blogger who posts 15 times a day, your post is probably buried under that. So I think to get seen – besides posting more – it’s important to use hashtags to tap into the larger community.
How many hashtags should we be using?
You don’t want every word to be a hashtag. I have a friend who’s a food blogger and she used to do captions that were like #just #ate #bacon... you get the point. Three hashtags are great and putting hashtags in stories is something you can do because you can follow hashtags in stories and feed.
Do you have a certain number of stories or posts that you like to post per day?
I try to post three times a day minimum. I have this attitude where once I post it, I don’t care anymore. I focus on what I’m going to post next versus going back and checking the likes and being like, ‘I didn’t get enough likes, I’m going to delete it.’ Instagram is based on engagement, which is likes and comments. If you delete a post, you take away all that engagement. For stories, the more the merrier! There is a maximum number of stories you can post in a day and that’s 100. I usually post at least 20 to 30 stories a day. The key thing to remember about stories is that it’s disposable content – it literally only lasts for 24 hours.
What are your favourite features on Instagram?
I love following hashtags, so I follow #Bookstagram and I love to see what people are reading. There’s also something we have called comment moderation and bullying filters. If you go into your settings and comment controls, you can hide comments that might be hurtful, which is a way to keep your Instagram safe. If there’s something that you find offensive, you can also choose certain words – some of the models I’ve talked to for instance, they have people body shaming them for being thin or for being curvy and so they can choose to hide certain phrases like ‘eat a burger’ or ‘lose weight’.
Eva has been perfecting her #evachenpose for years. The formula is simple: Eva pops her feet on the seat in a taxi, her bag sits in the left-hand corner and there’s always a piece of fruit. The pose is now synonymous with the media maven.