Hey there, bright eyes
Rowi Singh is the kween of colour. The content creator and beauty influencer shows you how to create bold looks using this summer’s hottest trends.
Starring Rowi Singh
“When it comes to perfecting your eyeliner, it’s practice. It also has to do with having the right product. If you have a really pigmented liner that has a pointed tip, it’s a lot easier. A major hack is using concealer to clean up any mistakes and it’s the best way to make it look sharp.”
“With makeup you can build the colour, so take baby steps. If you want to do a purple look, you don’t have to go for the deepest purple – it’s not all about smacking on the brightest colour in the palette because it’s scary and you can’t blend that. My advice is to work your way up to it.”
What’s your favourite thing about makeup?
The creativity and the colour! You can create whatever you want. There aren’t any rules with makeup. People feel like they have to sit within certain lines but you can do whatever you want.
How do you keep your makeup on point when it’s super hot outside?
After you apply foundation, pop on a translucent setting powder. Then apply your contour and blush on top of the powder and use a fixing spray on top to set your look.
Do you use eye primers before applying shadow?
I don’t believe in eye primers, I think they’re a gimmick. A concealer is way better. If you take a concealer that’s three shades lighter than your skin tone, you create a blank light canvas, which helps the makeup stick. So you conceal it and then you can set the eye with setting powder and work on top of that.
How do you remove your makeup when you’re changing looks?
I use coconut oil! It’s so gentle on my skin and it removes everything. I just pop some on a cotton pad and it removes all of my makeup. The coconut oil also leaves my skin feeling soft.
Where do you draw inspiration for your makeup looks?
Nature inspires me a lot! I love anything that’s beautiful and colourful. Even just seeing clouds, I’m like, ‘Oh, I can do a cloud look.’ It’s taking colours that I’m seeing in everyday life and then just adding that to a makeup look.
I don’t normally plan it, I’ll just create something.
How does your culture influence your makeup?
I pretty much started this because I wanted to express my culture in some form. I wasn’t really in touch with my Indian culture growing up because I was born and raised in Australia then I moved to Connecticut and Singapore. So I started taking inspiration from little things like bright pops of colour. Indian weddings are all about colour and jewellery, and more is more, basically. I took that and just fused it with modern style and created something completely different.
What were you doing for work before this?
I was working at a media agency and I was running social media campaigns for big brands. We had clients like Chanel and Ikea. I was basically on the other end of what I’m doing now!
“To help the gloss stick to the eyelids, make sure to use a setting powder. The Kat Von D brow pomade is quite tacky so put some translucent powder on top to set the colour and make it soft, then apply the gloss with your fingers.” “Meeting Rihanna was surreal! She’s so lovely and humble.”
You met our ultimate girl-crush Rihanna when she was in Australia this year. How was that?
It was surreal! She is even better in person than she is online. She’s so lovely and smiley and humble and down-to-earth. She just had a really good energy and you can tell that she just does whatever she wants to do, and she’s killing it. It was really inspiring.
What are your favourite inclusive beauty brands?
Fenty Beauty just know exactly what they’re doing and they’ve nailed it. Maybelline are starting to get there as well – they released a huge foundation range of 40 shades. I always use their concealers and they work really well with my skin tone. Then a brand that’s not as well known called Suva Beauty. The owner is Fijian-Indian so she understands it’s all about colour and what pops on deeper skin tones. She creates eyeshadows that actually stand out on the skin with only one application, which is quite rare.
Have you experienced discrimination in the industry?
I have and the craziest thing is that it drives you insane because it’s not direct. It’s very subtle. You’re like ‘Is it me or is it them? Am I overthinking it?’ When I’m included in campaigns, it’s never front and centre. They’re ticking the diversity checkbox like, “We’ve included her, we’re done here.” It’s just little things like that and being overlooked and not being respected as an actual artist. Diversity is such a spectrum, and I feel like I get overlooked because I’m not really brown or really light, I’m in the middle.
How is it to have a platform to connect with so many people?
It’s really surreal, I use it to connect with people from all over the world. Girls I would never get to speak to are DM’ing me, and we’re having conversations. Some will send me DMs like “This happened and you’ve inspired me.” Hearing those stories from people all over the world is the craziest thing.
What’s next in Rowi’s world?
Part of the reason I quit my job a few months ago is to start my own business; I wanted to start creating and I wanted to start my own jewellery label, clothing label or makeup line. I obviously don’t have the finances to do so, so I created an audience first. So I’d really like to work towards that. Just being more of an entrepreneur rather than an influencer.