Hey there, bright eyes

Rowi Singh is the kween of colour. The con­tent cre­ator and beauty in­flu­encer shows you how to cre­ate bold looks us­ing this sum­mer’s hottest trends.

Girlfriend - - CONTENTS -

Star­ring Rowi Singh

“When it comes to per­fect­ing your eye­liner, it’s prac­tice. It also has to do with hav­ing the right prod­uct. If you have a re­ally pig­mented liner that has a pointed tip, it’s a lot eas­ier. A ma­jor hack is us­ing con­cealer to clean up any mis­takes and it’s the best way to make it look sharp.”

“With makeup you can build the colour, so take baby steps. If you want to do a pur­ple look, you don’t have to go for the deep­est pur­ple – it’s not all about smack­ing on the bright­est colour in the palette be­cause it’s scary and you can’t blend that. My ad­vice is to work your way up to it.”

What’s your favourite thing about makeup?

The creativ­ity and the colour! You can cre­ate what­ever you want. There aren’t any rules with makeup. Peo­ple feel like they have to sit within cer­tain lines but you can do what­ever you want.

How do you keep your makeup on point when it’s su­per hot out­side?

After you ap­ply foun­da­tion, pop on a translu­cent set­ting pow­der. Then ap­ply your con­tour and blush on top of the pow­der and use a fix­ing spray on top to set your look.

Do you use eye primers be­fore ap­ply­ing shadow?

I don’t be­lieve in eye primers, I think they’re a gim­mick. A con­cealer is way bet­ter. If you take a con­cealer that’s three shades lighter than your skin tone, you cre­ate a blank light can­vas, which helps the makeup stick. So you con­ceal it and then you can set the eye with set­ting pow­der and work on top of that.

How do you re­move your makeup when you’re chang­ing looks?

I use co­conut oil! It’s so gen­tle on my skin and it re­moves ev­ery­thing. I just pop some on a cot­ton pad and it re­moves all of my makeup. The co­conut oil also leaves my skin feel­ing soft.

Where do you draw in­spi­ra­tion for your makeup looks?

Na­ture in­spires me a lot! I love any­thing that’s beau­ti­ful and colour­ful. Even just see­ing clouds, I’m like, ‘Oh, I can do a cloud look.’ It’s tak­ing colours that I’m see­ing in ev­ery­day life and then just ad­ding that to a makeup look.

I don’t nor­mally plan it, I’ll just cre­ate some­thing.

How does your cul­ture in­flu­ence your makeup?

I pretty much started this be­cause I wanted to ex­press my cul­ture in some form. I wasn’t re­ally in touch with my In­dian cul­ture grow­ing up be­cause I was born and raised in Aus­tralia then I moved to Con­necti­cut and Sin­ga­pore. So I started tak­ing in­spi­ra­tion from lit­tle things like bright pops of colour. In­dian wed­dings are all about colour and jew­ellery, and more is more, ba­si­cally. I took that and just fused it with mod­ern style and cre­ated some­thing com­pletely dif­fer­ent.

What were you do­ing for work be­fore this?

I was work­ing at a me­dia agency and I was run­ning so­cial me­dia cam­paigns for big brands. We had clients like Chanel and Ikea. I was ba­si­cally on the other end of what I’m do­ing now!

“To help the gloss stick to the eye­lids, make sure to use a set­ting pow­der. The Kat Von D brow po­made is quite tacky so put some translu­cent pow­der on top to set the colour and make it soft, then ap­ply the gloss with your fingers.” “Meet­ing Ri­hanna was sur­real! She’s so lovely and hum­ble.”

You met our ul­ti­mate girl-crush Ri­hanna when she was in Aus­tralia this year. How was that?

It was sur­real! She is even bet­ter in per­son than she is on­line. She’s so lovely and smi­ley and hum­ble and down-to-earth. She just had a re­ally good en­ergy and you can tell that she just does what­ever she wants to do, and she’s killing it. It was re­ally in­spir­ing.

What are your favourite in­clu­sive beauty brands?

Fenty Beauty just know ex­actly what they’re do­ing and they’ve nailed it. May­belline are start­ing to get there as well – they re­leased a huge foun­da­tion range of 40 shades. I al­ways use their con­ceal­ers and they work re­ally well with my skin tone. Then a brand that’s not as well known called Suva Beauty. The owner is Fi­jian-In­dian so she un­der­stands it’s all about colour and what pops on deeper skin tones. She cre­ates eye­shad­ows that ac­tu­ally stand out on the skin with only one ap­pli­ca­tion, which is quite rare.

Have you ex­pe­ri­enced dis­crim­i­na­tion in the in­dus­try?

I have and the cra­zi­est thing is that it drives you in­sane be­cause it’s not di­rect. It’s very sub­tle. You’re like ‘Is it me or is it them? Am I over­think­ing it?’ When I’m in­cluded in cam­paigns, it’s never front and cen­tre. They’re tick­ing the di­ver­sity check­box like, “We’ve in­cluded her, we’re done here.” It’s just lit­tle things like that and be­ing over­looked and not be­ing re­spected as an ac­tual artist. Di­ver­sity is such a spec­trum, and I feel like I get over­looked be­cause I’m not re­ally brown or re­ally light, I’m in the mid­dle.

How is it to have a plat­form to con­nect with so many peo­ple?

It’s re­ally sur­real, I use it to con­nect with peo­ple from all over the world. Girls I would never get to speak to are DM’ing me, and we’re hav­ing con­ver­sa­tions. Some will send me DMs like “This hap­pened and you’ve in­spired me.” Hear­ing those sto­ries from peo­ple all over the world is the cra­zi­est thing.

What’s next in Rowi’s world?

Part of the rea­son I quit my job a few months ago is to start my own busi­ness; I wanted to start cre­at­ing and I wanted to start my own jew­ellery la­bel, cloth­ing la­bel or makeup line. I ob­vi­ously don’t have the fi­nances to do so, so I cre­ated an au­di­ence first. So I’d re­ally like to work to­wards that. Just be­ing more of an en­tre­pre­neur rather than an in­flu­encer.

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