Zoella on celebrating in style
YouTuber, beauty and fashion guru, pug mum and author Zoe Sugg, aka Zoella, loves a party. In fact, she loves celebrating so freaking much she wrote a book all about it! Cordially Invited covers everything from birthday bashes to hanging with friends. So GF chatted to Zoe about all things party planning, content creation and her favourite things.
Where did your love of celebrating come from?
My mum is the main reason I have a love of celebrating and hosting. It’s such a nice feeling to put so much effort into something that you know others are going to really love. Even if that is for a smaller occasion or a huge garden party!
What is the best present you’ve ever received?
I’ve received some really lovely and thoughtful gifts over the years, but one Christmas I remember being more overjoyed than ever over my mini hi-fi stereo and Steps album! Nine-year-old Zoe was ecstatic.
What is the best gift you’ve ever given to someone?
A few years ago, I tracked down an old console that my brother Joe and I used to play when we were young and all the games that were our absolute favourite. I wrapped them all up and gave them to him to play as an adult for all the nostalgic feels.
Are you a fan of surprise parties?
I’ve never thrown one for anyone else, but it’s my mission to. I’d absolutely love to pull something epic off without that person ever finding out. I think it adds a lot more of a special touch. My boyfriend threw me a surprise party for my 25th birthday and that was so lovely!
How can you throw a fun-filled party when you live at home with your parents?
Ask if you can use a room in the house to decorate and make your own for the evening (that isn’t just your bedroom) and get all your friends involved in the organisation. This will save a lot of money but will also be a bit more fun once it’s all done.
You juggle so many things, including vlogging, blogging, writing books and designing products. Do you have a fave?
It’s hard to pick a favourite because they are all my babies. They all allow me to be creative and express myself and juggling different projects means each day is always very different.
How do you stay motivated to create content when you’ve been doing it for so long?
It’s hard, especially as you grow and change as a person. Your content needs to reflect the things you love and enjoy doing and you don’t always feel you can change that due to what the audience enjoys watching. I recently decided to change up my content a bit to reflect the point of life I’m at now, and I’ve never been happier. You just have to make sure you’re creating what you really want to, and that you feel fulfilled and excited about what you’re putting into the world.
How do you continue to adapt as things online are continually changing?
Staying true to who you are and making sure that you are creating exactly what you’d like to be creating, as opposed to forcing something to mould into a trend that could potentially disappear in a few months’ time.
“I decided to change up my content a bit”