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THE new line of Titleist 718 irons – fea­tur­ing the pow­er­ful dis­tance and ul­tra-for­give­ness of AP1, the tour-proven con­sis­tency of AP2, and the in­tro­duc­tion of AP3, the long­est, fastest Titleist play­ers iron ever – pro­vides ded­i­cated golfers with the break­through tech­nol­ogy and proven per­for­mance that have made Titleist the No.1 iron on the PGA Tour since 2005. Titleist’s 718 iron lineup of­fers six models – AP1, AP2, AP3, T-MB, CB and MB – pre­cisely en­gi­neered to meet the per­for­mance re­quire­ments of play­ers at every level of the game.

Rang­ing from the max­i­mum dis­tance and max­i­mum for­give­ness AP1 to the clas­sic mus­cle back MB, the 718 line of­fers an iron model for every golfer and ac­cord­ing to Titleist golfers can “ex­pect more” from the range. More dis­tance, for­give­ness and proven per­for­mance.

“718 is about max­i­miz­ing MOI and ball speed, while main­tain­ing the proper launch, tra­jec­tory and shot-stop­ping con­trol that play­ers need to hit greens more con­sis­tently. Irons are scor­ing clubs. It’s about hit­ting your num­ber and stop­ping the ball close to the pin,” said Direc­tor of Titleist R&D Irons De­vel­op­ment Marni Ines.

Pos­sess­ing a look and feel that golfers will in­stantly recog­nise as Titleist, the easy to hit 718 AP1 is longer and more for­giv­ing than the pre­vi­ous model. Fea­tur­ing a new pro­gres­sive con­struc­tion in­cor­po­rat­ing hol­low-body long irons and cav­ity back mid- and short-irons the AP1 utilises a thin face for in­creased ball speed. And spe­cially placed high-den­sity tung­sten lowers the cen­tre of grav­ity (CG) for a higher launch and in­creases Mo­ment of In­er­tia (MOI) for im­proved per­for­mance on mis-hits.

Blend­ing the best of the AP1 and AP2 to de­liver what Titleist calls “the long­est, fastest Titleist player’s iron ever” the new AP3 of­fers a unique com­bi­na­tion of dis­tance, for­give­ness, look and feel. The player pre­ferred shape de­liv­ers con­trol, while the hol­low-blade con­struc­tion and un­sup­ported L-Face in­sert pro­duce dis­tance and high launch. And an av­er­age of 84.9 grams of tung­sten per head helps in­crease MOI.

“We’re giv­ing you the dis­tance and for­give­ness of a game im­prove­ment iron packed into the look and feel of a player’s iron,” said Vice Pres­i­dent of Mar­ket­ing, Titleist Golf Clubs Josh Talge of AP3.

Since de­but­ing in 2008, the AP2 has gar­nered a strong fol­low­ing among golfers from PGA Tour win­ners to so­cial play­ers thanks to its tour pre­ferred shape, forged feel and for­give­ness that be­lies the club’s size. The 718 AP2 raises the model’s per­for­mance again through fur­ther im­prove­ments to the in­no­va­tive tech­nolo­gies the AP2 name is syn­ony­mous with.

Like the other AP models the new AP2 uses high-den­sity tung­sten, with new tung­sten caps co-forged into the perime­ter of the head to com­bine with the iron’s perime­ter weighted de­sign for max­i­mum for­give­ness and MOI in a pro­file pre­ferred by the world’s best play­ers. High-strength steel is used in the thin­ner face in­sert which works to­gether with a sim­i­larly thin­ner forged body to in­crease both launch an­gle and ball speed, en­hanced fur­ther by an im­proved CG pro­gres­sion through­out the set.

The multi-ma­te­rial T-MB was ini­tially de­vel­oped as a player’s util­ity iron. 718 T-MB con­verts the im­pres­sive long-iron per­for­mance of its pre­de­ces­sor into a full iron set with out­stand­ing dis­tance, high launch and for­give­ness in a tra­di­tional mus­cle back shape and style. The T-MB’s hol­low back con­struc­tion and thin face flex more at im­pact for dis­tance, while the high­est amount of tung­sten per head in the 718 range is pre­cisely placed in the heel and toe of the iron for op­ti­mal tra­jec­tory.

As a pi­o­neer of the player’s cav­ity iron cat­e­gory it comes as no sur­prise that Titleist de­liv­ers a clas­sic cav­ity-back pro­file ca­pa­ble of com­plete ball-flight con­trol in the form of the 718 CB, which also of­fers for­give­ness thanks to co-forged tung­sten placed in the perime­ter, rais­ing MOI and pro­gres­sive CG through­out the set.

The fi­nal model in the 718 range is al­ready a ma­jor win­ner af­ter Justin Thomas claimed ma­jor glory with a set of 718 MBs, which are forged from car­bon steel and fea­ture mus­cle-back weight­ing lo­cated pre­cisely be­hind the sweet spot for mag­nif­i­cent feel and feed­back. Once again Titleist has strate­gi­cally placed the CG in each iron to al­low even greater shot­mak­ing con­trol from the truly clas­sic mus­cle-back blade de­sign.

THE FI­NAL MODEL IN THE 718 RANGE IS AL­READY A MA­JOR WIN­NER AF­TER JUSTIN THOMAS CLAIMED MA­JOR GLORY WITH A SET OF 718 MBS …

Avail­able in Aus­tralian and New Zealand golf shops be­gin­ning September 29. SRP: 718 AP1: $189 per iron (steel); $229 per iron (graphite). 718 AP2, AP3, CB and MB: $249 per iron (steel); $289 per iron (graphite). 718 T-MB: $369 per iron (steel); $409 per iron (graphite). Con­tact: For more in­for­ma­tion, in­clud­ing full spec­i­fi­ca­tions of each model, visit, www.titleist.com.au/718 or call 1800 660 535.

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