INTRODUCING THE NEW 818 HYBRIDS FROM TITLEIST

The new 818 H1 and H2 hybrids from Titleist now incorporate the same SureFit CG weight technology used in the 917 family of drivers and fairways.

Titleist 818 hybrids offer two distinct profile choices with performance benefits relative to a player’s swing and head-style preference: 818H1 is designed for golfers who have a sweeping delivery to the ball and prefer the look of a fairway wood. The larger profile provides high launch and is available in 19°, 21°, 23°, 25° and 27° lofts.

818H2 is for golfers who have a steeper delivery to the ball and prefer the look of an iron. It has a compact, square-toed profile that delivers penetrating launch, according to the company. Available in 17º, 19º, 21º and 23° lofts.

There are two player specific head designs and nine available lofts, while the company’s SureFit hosel offers 16 varied loft and lie settings.

There’s a wide range of shafts – from renowned manufacturers Mitsubishi, Fujikura and Project X – as standard, so there is bound to be an 818 hybrid for every player looking for improved long game performance.

“Having seen just how powerful the combination of SureFit CG (centre of gravity) Weights and SureFit Hosel was for players being fit into our 917 drivers and fairways, we knew that technology would be especially meaningful in shot making clubs like 818 hybrids, allowing players to optimize their ball flight and produce more consistent shot patterns,” Director of Titleist R&D Metalwoods Development Stephanie Luttrell said.

“We’ve also made 818 hybrids even more forgiving, which is crucial to maintaining that playability on off-centre shots.”

Originally introduced on the PGA Tour in July as part of Titleist’s all-important Tour seeding process, which tests and validates new models in the world’s highest-pressure golf environment, 818 hybrids were quick to find their way into the bags of some of the world’s best players, including Jordan Spieth.

At the PGA Championship, in the search for a higher trajectory long game option, Spieth opted for an 818 H2. This club is specifically engineered by the company’s designers for players who deliver the club on a steeper angle of attack with a more classic iron-like performance and look at address.

The H2 features a compact, square-toed profile and more penetrating ball flight than the larger head size and higher launching 818 H1, which is targeted at golfers who prefer a hybrid that more closely resembles a fairway wood. In contrast to the H2, the more forgiving H1 has been designed for a swing with a sweeping club delivery and is offered in five lofts ranging from 19° through to 27°.

The 818’s updated Active Recoil Channel 2.0 benefits from an improved channel design and a polymer insert that flexes at impact to increase ball speed and lower spin, producing an optimal ball flight. All these elements combine to make the 818 the longest hybrid in Titleist’s club-making history.

In addition to the SureFit adjustable hosel, Titleist’s movable weight SureFit CG system appears for the first time in a hybrid to allow further ball flight customisation. While the 818’s increased forgiveness is primarily due to a 10 percent increase in moment of inertia (MOI) on the previous 816 models, achieved through a precisely placed CG.

“The amount of technology we’ve engineered into 818 is unprecedented for the hybrid category, and will give golfers at every level the confidence to take dead aim from distances they never have before,” Vice President of Marketing, Titleist Golf Clubs Josh Talge said. SRP: $425 each. Contact: For more information, including full specifications of each model, custom shaft options and to find a Titleist Fitting or Trial event near you, visit, www.titleist.com.au or call 1800 660 535.