DRIVING WITH A TWIST
Taking the adjustability and multi-material design of the successful M1 drivers to another level, TaylorMade’s new M3 drivers incorporate the company’s new ‘Twist Face’ technology – which is designed to combat golfer’s most common mis-hits.
Having discovered a flaw in traditional bulge and roll (a face technology that has been a part of driver design for decades) after studying data from over 500,000 golf shots, TaylorMade twisted the clubface of its M3 and M4 drivers to overcome the left and right shots caused by toe and heel strikes.
A shot hit high and on the toe will tend to go to the left of the target line with less spin, while shots hit low and on the heel spin significantly more and traditionally land to the right of the golfer’s target line. To stop the hook, the M3’s toe area has been twisted to contain more loft and an open face angle to straighten the typical ball flight. The heel section is delofted and closed to minimise the typical resulting slice.
In addition to twist face, the M3 incorporates a Y-Track adjustability system offering more than 1,000 centre of gravity (CG) locations. Unlike the T-Track of the M1, the Y-Track is connected to allow players to move the full 22-grams of adjustable weight for either left-to-right shot shaping or front-to-back CG. The new track features a flat curvature engineered for the lowest CG possible, meaning when the weights are placed in the back position, the CG is 36 percent further back than the 2017 M1, while also enlarging the moment of inertia (MOI).
Offered in both 440cc and 460cc, the M3 utilises a ‘Hammerhead’ slot, which is broken into three sections by ‘stiffening’ ribs and allows for a thinner, more flexible face to deliver increased ball speed across the club face. RRP: $749.