LAT­EST EQUIP­MENT

Golf Australia - - CONTENTS -

Charged with break­ing through Titleist’s pre­vi­ously ac­cepted core size lim­i­ta­tions, the com­pany’s golf ball Re­search & De­vel­op­ment and Op­er­a­tions Teams used in­no­va­tive ma­te­ri­als and tech­nol­ogy to de­liver the all-new Tour Soft. A golf ball Titleist de­scribes as the soft­est feel­ing in its cat­e­gory.

Titleist’s sci­en­tists and en­gi­neers’ ev­er­last­ing search for con­stant im­prove­ment guided its cre­ation of the Tour Soft, which fea­tures the largest core ever in a Titleist golf ball and an ex­tremely thin cover. Both of which com­bine to de­liver soft feel, in­creased long game ball speed and en­hanced short game per­for­mance.

“We knew based on break­throughs be­ing made in R&D that there was an op­por­tu­nity to de­liver a brand new high-per­for­mance golf ball that would lead the cat­e­gory in terms of soft com­pres­sion feel,” Vice Pres­i­dent, Titleist Golf Ball Mar­ket­ing Michael Ma­honey said. “Ul­ti­mately, be­cause of our ex­haus­tive and it­er­a­tive pro­to­typ­ing process, we were able to de­liver ev­ery­thing we wanted in Tour Soft – and more.”

While the larger core of­fers soft feel and out­stand­ing dis­tance, the ul­tra-thin ‘4CE’ grafted cover – which utilises a blend of four ma­te­ri­als and is the re­sult of ‘TCU Process’ tech­nol­ogy – is moulded uni­formly across the en­tire sur­face of the Tour Soft for im­proved short game con­trol, as well as en­hanc­ing the al­ready soft feel.

Tour Soft’s new spher­i­cally-tiled 342 cuboc­ta­he­dron dim­ple de­sign is en­gi­neered specif­i­cally for the all-new golf ball model, which is un­like any other to be marked with the fa­mous Titleist script. The dim­ple de­sign pro­duces a pen­e­trat­ing flight that is also ex­tremely con­sis­tent through­out the bag. SRP: $49.95 (dozen). Avail­able in white and high-op­tic yel­low.

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