Charged with breaking through Titleist’s previously accepted core size limitations, the company’s golf ball Research & Development and Operations Teams used innovative materials and technology to deliver the all-new Tour Soft. A golf ball Titleist describes as the softest feeling in its category.
Titleist’s scientists and engineers’ everlasting search for constant improvement guided its creation of the Tour Soft, which features the largest core ever in a Titleist golf ball and an extremely thin cover. Both of which combine to deliver soft feel, increased long game ball speed and enhanced short game performance.
“We knew based on breakthroughs being made in R&D that there was an opportunity to deliver a brand new high-performance golf ball that would lead the category in terms of soft compression feel,” Vice President, Titleist Golf Ball Marketing Michael Mahoney said. “Ultimately, because of our exhaustive and iterative prototyping process, we were able to deliver everything we wanted in Tour Soft – and more.”
While the larger core offers soft feel and outstanding distance, the ultra-thin ‘4CE’ grafted cover – which utilises a blend of four materials and is the result of ‘TCU Process’ technology – is moulded uniformly across the entire surface of the Tour Soft for improved short game control, as well as enhancing the already soft feel.
Tour Soft’s new spherically-tiled 342 cuboctahedron dimple design is engineered specifically for the all-new golf ball model, which is unlike any other to be marked with the famous Titleist script. The dimple design produces a penetrating flight that is also extremely consistent throughout the bag. SRP: $49.95 (dozen). Available in white and high-optic yellow.