A BETTER WEDGE TO IMPROVE YOUR SHORT GAME
Introducing the New Vokey SM7 Wedges from Titleist
It took just a couple of weeks for Titleist’s latest wedges, Vokey Design SM7, to become the most played wedge on the PGA Tour.
Legendary wedge designer, and Canadian Golf Hall of Fame member, Bob Vokey and his team’s commitment to improving upon the previous SM6 model in three key wedge performance characteristics gives the world’s best players, like Jordan Spieth who uses four SM7s, confidence in the new model.
“One thing I know from working with tour players the last 20-plus years is that they won’t put a new wedge in play unless it’s better,” Vokey said. “Every time we come out with a new one, we have to prove it. I can’t tell you how many times over the last couple years players asked me and Aaron (Dill) how we were going to make something better than SM6. Based on how quickly guys are switching to SM7, we know we’ve done it.”
Expanding on the already wide-ranging Vokey short game fitting options, 23 combinations of loft, bounce and sole grind are available, with five of Vokey’s favourite grinds – F, S, M, K, L – joined by the all new D grind, which offers high bounce and a crescent shaped sole for versatility. This means there is an SM7 wedge for every swing type and course condition.
Introduced in the popular SM6, Vokey’s ‘Progressive Centre of Gravity’ (CG) has been enhanced and refined further in the new model, to improve trajectory, consistency and feel.
CAD technology allows Titleist to precisely place the CG in each wedge loft, visible on the back of the club, directly in line with the typical impact location. The higher lofted wedges in the SM7 features a higher CG to deliver increased consistency from a variety of lies, whereas the low lofts’ CG has been lowered further than in the SM6 to deliver the ball flight control Titleist’s Tour players prefer.
The seventh generation of Vokey’s Spin Milled groove technology has also undergone an upgrade, with tighter tolerances producing as much as 100rpm of extra spin on average. The plated models (Tour Chrome and Brushed Steel) go through an additional cutting process for more spin, while every SM7 groove is inspected to ensure maximum spin and a heat treatment is applied to every head to ensure the high spin rates last longer.
To allow each individual player to match their wedges to their game beyond the loft, bounce and sole, the new SM7 is offered in three finishes. Classic ‘Tour Chrome’, ‘Brushed Steel’ that is darker and more polished in appearance than the similar option available in SM6, while the all new ‘Jet Black’ is a raw finish complete with black paint fill throughout the head and is the result of regular requests from Titleist’s Tour staff for the same look. SRP: $229 (steel), $269 (graphite). Contact: To see the full specifications of the Vokey Design SM7 range and to find your nearest stockist visit www.titleist.com.au or phone 1800 660 535.