In­tro­duc­ing the New Vokey SM7 Wedges from Titleist

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It took just a cou­ple of weeks for Titleist’s lat­est wedges, Vokey De­sign SM7, to be­come the most played wedge on the PGA Tour.

Leg­endary wedge de­signer, and Cana­dian Golf Hall of Fame mem­ber, Bob Vokey and his team’s com­mit­ment to im­prov­ing upon the pre­vi­ous SM6 model in three key wedge per­for­mance char­ac­ter­is­tics gives the world’s best play­ers, like Jor­dan Spi­eth who uses four SM7s, con­fi­dence in the new model.

“One thing I know from work­ing with tour play­ers the last 20-plus years is that they won’t put a new wedge in play un­less it’s bet­ter,” Vokey said. “Ev­ery time we come out with a new one, we have to prove it. I can’t tell you how many times over the last cou­ple years play­ers asked me and Aaron (Dill) how we were go­ing to make some­thing bet­ter than SM6. Based on how quickly guys are switch­ing to SM7, we know we’ve done it.”

Ex­pand­ing on the al­ready wide-rang­ing Vokey short game fit­ting op­tions, 23 com­bi­na­tions of loft, bounce and sole grind are avail­able, with five of Vokey’s favourite grinds – F, S, M, K, L – joined by the all new D grind, which of­fers high bounce and a cres­cent shaped sole for ver­sa­til­ity. This means there is an SM7 wedge for ev­ery swing type and course con­di­tion.

In­tro­duced in the pop­u­lar SM6, Vokey’s ‘Pro­gres­sive Cen­tre of Grav­ity’ (CG) has been en­hanced and re­fined fur­ther in the new model, to im­prove tra­jec­tory, con­sis­tency and feel.

CAD tech­nol­ogy al­lows Titleist to pre­cisely place the CG in each wedge loft, vis­i­ble on the back of the club, di­rectly in line with the typ­i­cal im­pact lo­ca­tion. The higher lofted wedges in the SM7 fea­tures a higher CG to de­liver in­creased con­sis­tency from a va­ri­ety of lies, whereas the low lofts’ CG has been low­ered fur­ther than in the SM6 to de­liver the ball flight con­trol Titleist’s Tour play­ers pre­fer.

The sev­enth gen­er­a­tion of Vokey’s Spin Milled groove tech­nol­ogy has also un­der­gone an up­grade, with tighter tol­er­ances pro­duc­ing as much as 100rpm of ex­tra spin on av­er­age. The plated mod­els (Tour Chrome and Brushed Steel) go through an ad­di­tional cut­ting process for more spin, while ev­ery SM7 groove is in­spected to en­sure max­i­mum spin and a heat treat­ment is ap­plied to ev­ery head to en­sure the high spin rates last longer.

To al­low each in­di­vid­ual player to match their wedges to their game beyond the loft, bounce and sole, the new SM7 is of­fered in three fin­ishes. Clas­sic ‘Tour Chrome’, ‘Brushed Steel’ that is darker and more polished in ap­pear­ance than the sim­i­lar op­tion avail­able in SM6, while the all new ‘Jet Black’ is a raw fin­ish com­plete with black paint fill through­out the head and is the re­sult of reg­u­lar re­quests from Titleist’s Tour staff for the same look. SRP: $229 (steel), $269 (graphite). Con­tact: To see the full spec­i­fi­ca­tions of the Vokey De­sign SM7 range and to find your near­est stock­ist visit www.titleist.com.au or phone 1800 660 535.

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