THE GOLF COURSE OWNERS?
“Golfers hitting the ball further than they used to is not a problem from our perspective,” says Jay Karen, CEO of the National Golf Course Owners Association (UK). “There’s no evidence that the ‘recreational golfer’ is hitting the ball any longer than they have for the past several years. Indeed, golf course owners and operators have the opposite problem. Too many recreational golfers don’t hit the ball far enough to enjoy success as much as they’d like; and successful golfers equals happier golfers, which equals more frequent play. The real issue is that golfers need to migrate to the ‘right’ set of tee boxes for how far they hit the ball o the tee. Ultimately, golfers want to have a decent chance at par on each hole. Putting the ball into play to reach greens in regulation eludes too many golfers that are playing tees that are too far back for them. That’s the bigger issue for us.”