Prep and prime skin
Applying a primer beneath foundation is like wearing great underwear beneath a party dress: it will smooth and flatter, keeping everything where it should be, and making anything worn on top look even better than it would alone. As well as helping makeup last for hours, newly released options offer a wide range of solutions, from blurring imperfections, plumping dry skin and using clever pigments that correct colour imbalances like excessive redness or a dull, lacklustre complexion. Skin can also lose its natural rosy radiance as it ages so primers with a subtle lustre can help achieve a luminous healthy glow.
Try: Clarins SOS Primer in Coral, $50.
Elizabeth Arden Flawless Start Instant Perfecting Primer, $48. Maybelline Master Prime Illuminating Primer, $17.95.