Good

People’s Choice

HOW YOU VOTED

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Best of Natural Awards and how you voted

HealthPost and Good magazine were excited to bring you the winners of the 2020 Best of Natural Awards in March during the first week of lockdown. At this uncertain time it was nice to be celebratin­g high performanc­e natural brands full of goodness. We also opened up judging for the Best of Natural People’s Choice Award and now the results are in!

Congratula­tions Aleph Beauty for being voted the winner of the People’s Choice Award. This makes it a triple Best of Natural Award win for Aleph Beauty which also won the Make-up Category for both Eyes and Face.

A make-up artist for 20-plus years in film, TV, advertisin­g and fashion, and having made up thousands of faces, Aleph Beauty founder Emma Peters really got to know the products that suit people the most and realised make-up needn’t be complicate­d and overwhelmi­ng. Aleph Beauty products are good for the skin, multi-purpose, cruelty-free and kind to the planet. “Having put all my energy and experience into creating these formulatio­ns, it’s heartwarmi­ng to know that our intentions have translated perfectly,” says Peters. “We are absolutely honoured and humbled to win the People’s Choice Award. Especially amongst some of my personal favourite natural brands. Being such a new, small company, we are so grateful to have been so well received.

“The Awards are a fantastic way to showcase the best of natural brands. Often people are keen to choose natural and clean products but they wouldn’t know where to start, and there is often a lot of greenwashi­ng to wade through. These awards highlight businesses who are truly doing what they say. We entered these awards to showcase Aleph Beauty alongside some of the absolute best natural brands out there.”

“It was essential to me to create a clean, minimal make-up range that is people-, planet- and animal- friendly.” Emma Peters, Aleph Beauty

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