Nicole Kelly BEAUTY DUST

Co-founder of the successful Dry & Tea brand, Nicole ‘Nicki’ Kelly’s new focus is making her haircare brand Beauty Dust the best it can be from both a sustainable and performance perspective. Knowing there were people out there who would still prefer to use a shampoo full of toxins to get a rich lather she has created a natural formula that ticks that box.

What’s new for Beauty Dust? We’ve just refreshed our Hydrate Shampoo and Conditioner formulas with ‘clean’ ingredients and they now also come in recyclable bottles made from sugar cane. What does ‘clean’ mean? Being clean means every ingredient is non-toxic, safe, low-allergenic and non-GMO. We also have our usual non-negotiables of being free from sulphates, parabens, phthalates, palm oil and petrochemicals, and our products are cruelty-free. What goes down the drain, and into our ecosystem has zero negative impact.