Why did you start Ethical Models?

The more I worked with sustainable brands as an ethical model, the more questions I received from other models about how they could do the same. So, I decided to make an ethical model agency to provide opportunities for models with ethical values and beliefs. The most ethical thing I can do as a booker, I believe, is to let our models express their true self. So we have a variety of models in terms of their race, skin colours, height, weight, disabilities, regions, gender identity etc. We want them to feel good in their own skin. On top of that, we look for models who are contributing to a better world.