The Up­side’s new man

GQ (Australia) - - GQ STYLE -

Chances are, you prob­a­bly al­ready fol­low Sam El­som on In­sta­gram. But if you don’t, you should. De­signer, pho­tog­ra­pher, surfer, gui­tar player, fa­ther – it seems like there’s noth­ing he can’t do. For fur­ther proof of that, he’s also just been named cre­ative di­rec­tor for Syd­ney sports­wear la­bel The Up­side. Known for its celebrity fan base and char­i­ta­ble cre­den­tials, ex­pect clean cuts, nat­u­ral tones and per­for­mance fi­bres with an eth­i­cal edge. The lat­est cam­paign also hap­pens to fea­ture Brazil­ian model Mar­lon Teixeira – for more of him, turn to p114. THEUPSIDESPORT.COM

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