Pro­gres­sion via ag­i­ta­tion


The re­cent launch of the im­pres­sive ‘R8 RWS’ was some­thing that in­stantly re­vealed what Audi means as a brand. It was bold and un­ex­pected. It also aligned with the Ger­man mar­que’s long­stand­ing strapline: ‘ Vor­sprung Durch Tech­nik’ (progress through tech­nol­ogy). It was ul­ti­mately a loud and firm business state­ment – in the guise of an al­lur­ing and bonkers 5.2-litre V10 – and one that sig­nalled the Ger­man mar­que could more than keep up with the his­tor­i­cal su­per­car pow­ers. “We’ve al­ways been fa­mous for our quat­tro all-wheel drive – we’re en­trenched in that driv­e­train,” says San­som. “So for us to then come out with the RWS [rear wheel drive se­ries], it was about show­ing our ca­pa­bil­i­ties; that we’re more than com­fort­able pi­o­neer­ing. It was also about show­ing our main ri­vals, who we’ve long ar­gued with about rear-wheel drive, that we can do it. And that we can do it bigger and bet­ter.”

With a top speed of 320 km/h, the ‘R8 RWS’ is lim­ited to 999 units.

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