The new front row
Hip-hop has long had an affinity with fashion, but today, rappers aren’t just spitting about Gucci and Dior Men – they’re either sitting front row or walking the runways. Virgil Abloh had Kid Cudi, Playboi Carti, A$AP Nast and musician Dev Hynes strut down his Louis Vuitton runway, while Kanye watched on from the f-row. Artists Nas, A$AP Ferg and Syd packed out the Valentino show, while Wizkid and Tinie Tempah walked for Dolce & Gabbana. Having given the industry free promo for decades in the way of catchy beats, the fashion world is finally giving rappers the kudos they deserve.
Music royalty Rihanna and Rocky at Virgil Ablboh’s first show for LV.