Serv­ing up some style


GQ (Australia) - - GQ FIT -

1 EN­TER THE CROC­O­DILE The OG of ten­nis’ fash­ion­istas, French­man René La­coste cre­ated a ver­sion of the polo shirt in 1929 that would in­tro­duce a shift in ten­nis cloth­ing from im­prac­ti­cal to func­tional. He would go on to launch his name­sake brand La­coste in ’33 – worn to­day by cur­rent world No.1, No­vak Djokovic. 2 FRED PERRY JOINS THE PARTY The sec­ond style pi­o­neer to en­ter the game, Perry won three Wim­ble­don ti­tles from 1934-36 be­fore turn­ing his at­ten­tion to the fash­ion game. Found­ing his la­bel in 1952, Fred Perry and its lau­rel sheath (bor­rowed from Wim­ble­don’s orig­i­nal logo, no less) is a main­stay of any teenager’s wardrobe. 3 BORG’S HEAD­BAND The Swede be­came the first player in the modern era to win 11 Slams be­fore re­tir­ing sud­denly at 26. Though not be­fore bless­ing the world with some iconic style mo­ments – his head­band as leg­endary as his ice-cool de­meanour. In ‘84 he founded his la­bel where, in his na­tive Swe­den, it’s the sec­ond most pur­chased cloth­ing brand af­ter Calvin Klein. 4 AGASSI BREAKS THE RULES The brash Amer­i­can marched to the beat of his own drum and ten­nis was bet­ter for it. His brightly coloured high-top Nikes inspired one of the early mo­ments in sneaker his­tory that is still see­ing its ef­fects on streetwear to­day. His de­sire to look fresh was so strong, in fact, he re­fused to play Wim­ble­don from 1988-91 due to its strict dress code. Now, that’s com­mit­ment. 5 THE WIL­LIAMS SIS­TERS SHAKE THINGS UP Un­til the late-’90s, ten­nis re­mained a stuffy, pre­dom­i­nately white sport, gov­erned by old, stale ideas of pro­pri­ety. So, when two black sis­ters from Comp­ton turned up to the French Open in ‘99 sport­ing coloured braids and an un­apolo­getic will to win, the sport wasn’t en­tirely sure what to do. Two decades later, the pair have won 30 Slams be­tween them and con­tinue to rock some eye­brow-rais­ing 'fits – cue Ser­ena’s Off-white cat­suit in 2018. 6 FED­ERER’S WHITE SUIT The Swiss master, of­ten seen as the GOAT of the men’s game, plays with such ef­fort­less style it’s only nat­u­ral he takes pride in how he looks. Hav­ing won four Wim­ble­don cham­pi­onships back to back from 2003-06, he ar­rived on Cen­tre Court in ’07, wear­ing a crisp white suit. A bold state­ment to make – luck­ily he won again, se­cur­ing his fifth straight Wim­ble­don, beat­ing Nadal in the fi­nal. 7 TEN­NIS HITS THE RUN­WAY If you were in need of any more ev­i­dence that ten­nis is the of­fi­cial sport for the fash­ion savvy, Chanel sent a racket down the cat­walk in 2008, fol­lowed by Her­mès two years later. Since then, Chanel’s con­tin­ued to fill its quirky line of ac­ces­sories with ten­nis mo­tifs, and in 2017 re­leased a rac­quet you can ac­tu­ally play with. The price – a cool $2100. 8 ADI­DAS GOES ROGUE We all know about Wim­ble­don’s strict dress codes. The mes­sage to play­ers is sim­ple – keep it clas­sic and keep it white. Which is why heads were turned when Adi­das teamed up with cult Lon­don skate brand Palace to cre­ate its col­lec­tion for last year’s cham­pi­onship. The first col­lab of its kind at Wim­bles and if the mem­bers’ board has any say, it will likely be the last. 9 ZVEREV THE FASH­ION ICON When you’re tipped to suc­ceed Roger Fed­erer as the sport’s most dom­i­nant force, you be­come a man in high de­mand. In 2016, the big-serv­ing young­ster was an­nounced as a brand am­bas­sador for the luxury Swiss watch brand Richard Mille. Now add Z Zegna to the list, of­fi­cially mak­ing him the leader of the new gen – on and off the court.

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