App gives daily stock price ac­cess

Great Southern Herald - - News - Zach Relph

Re­turn­ing to his Ko­jonup-based fam­ily farm af­ter a nearly three­year stint in the UK, Robert Kelly was frus­trated at the lack of read­ily avail­able price in­for­ma­tion for live­stock.

The for­mer Plum Grove em­ployee knew there was a so­lu­tion to pro­vide pro­duc­ers with upto-date prices for cat­tle, goats and sheep at the touch of a but­ton, de­spite a plat­form not yet ex­ist­ing.

It sparked Mr Kelly — who played a cru­cial role in de­vel­op­ing CBH’s Dai­lyGrain ser­vice, de­vel­oped by Plum Grove, to give grow­ers bet­ter ac­cess to daily grain prices — to cre­ate LIVE­stock Pric­ing.

The free mo­bile app, founded in Jan­uary this year, pro­vides farm­ers with ac­cess to pub­lic bids for sheep, cat­tle and goats across Aus­tralia and con­tact de­tails for lo­cal buyers.

“LIVE­stock Pric­ing is very sim­i­lar to Dai­lyGrain in that it just takes the buyers’ prices and sends them out to grow­ers on a daily ba­sis,” Mr Kelly said.

“It gives grow­ers a good in­di­ca­tion of what is hap­pen­ing in the mar­ket.

“When I fin­ished at Plum Grove in 2015, I spent a cou­ple of years over­seas and then came home and started look­ing at get­ting back into live­stock.

“I wanted to get some in­for­ma­tion on pric­ing. . . it was ei­ther speak to your agent or wait for the weekly MLA mar­ket re­ports.

“So I started look­ing at a model sim­i­lar to what I’d worked with dur­ing Dai­lyGrain.

“We’ve spent the last year de­vel­op­ing it and build­ing the plat­form to make it in­tu­itive to grow­ers.”

LIVE­stock was one of busi­nesses to par­tic­i­pate in Dr Natasha Ay­ers’ Har­vest Accelerator 2.0 Pro­gram through AgriS­tart.

Mr Kelly com­pleted the one­week in­ten­sive course and was awarded the Agtech In­vestor Ready Prize for his ef­forts.

The in­no­va­tor said the week­long workshop pro­vided valu­able in­for­ma­tion on how to en­sure an agri­cul­tural-fo­cused busi­ness re­mained vi­able. “There were some good men­tors,” he said.

“It had two ben­e­fits: the im­me­di­ate im­pact from the men­tors and the process you go through to give oth­ers more con­fi­dence in what you are do­ing.”

LIVE­stock Pric­ing founder Robert Kelly has launched an ap­pli­ca­tion to give up-to-date prices for live­stock. Pic­ture: Zach Relph

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