THE MAKERS

OVATION

While acoustic performers of yore continued to teeter on the brink of sonic mayhem on stage, one company was quietly innovating. When Ovation brought out its first roundback plug-and-play acoustics in the early 70s, it was a huge leap forward for solo balladeers and band performers alike. Players such as Cat Stevens, Glen Campbell, Paul McCartney, Alex Lifeson and David Gilmour were quick to see the newcomer’s potential. Instead of endless faff with gaffer tape and feedback-friendly soundhole pickups, suddenly you had an instrument that was truly stage ready. We spoke to THOMAS NEUHIERL, Marketing Manager at Ovation, about those pioneering times and how the company continues to push its technology forward today.