WINETHAT SPEAKS TOYOU
New label 19 Crimes is bringing the stories behind its wines to life through Augmented Reality in a first for wine. The brand celebrates the rules broken and culture built by early Australian convicts, with each bottle featuring the mugshot of a bona fide convict. Download the Living Wine Labels app and hover your phone over the labels to see the stories come to life.
The 19 Crimes range includes a Red Blend, Cabernet Sauvignon, Shiraz and The Uprising, which was matured for 30 days in rum barrels.